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To: HerbVic who wrote (22909)1/29/1999 3:15:00 PM
From: Moonray  Respond to of 213173
 
Stupid Bowl?
Hot Jobs challenges Monster Board
Career sites bust bank to square off on Super Bowl
CBS MarketWatch - Last Update: 2:13 PM ET Jan 29, 1999

Maybe it should be called the Stupid Bowl, with the huge amounts of
money that tiny Internet brands are throwing at the football's
marquee event on Sunday.

Apple returns

After a 14-year hiatus, Apple (AAPL) returns to the Super Bowl,
where its made its fame with its "1984" commercial in 1984.

This year's inspiration moves beyond George Orwell to Stanley
Kubrick's motion picture, "2001: A Space Odyssey" with a
60-second commercial by TBWA.Chiat/Day. The spot boasts that
unlike the fictional computer villain, Hal, Apple computers
are Y2K ready.

"HAL is the perfect spokesperson to address the Y2K issue
because he lives in the year 2001 and can speak from experience,"
Apple's forever-interim CEO Steve Jobs quipped in a statement.

More than 250,000 copies of the commercial have been downloaded
off the company's Web site, but the Super Bowl broadcast marks
its TV debut.


cbs.marketwatch.com

o~~~ O