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To: profit_guy who wrote (49422)1/29/1999 1:01:00 PM
From: rob  Respond to of 119973
 
Diamond Multimedia Enters Internet Portal Business !

Diamond Multimedia Announces Strategic Initiative to Develop Internet Music Portal

RioPort.com Alpha Version Launched Today, Providing Links to Authorized MP3
Content, Drawings for Cool Prizes and Free Membership Registration

SAN JOSE, Calif., Jan. 28 /PRNewswire/ - -- Diamond Multimedia Systems, Inc.,
(Nasdaq: DIMD - news), a leader in PC multimedia and Internet connectivity, today
announced a strategic initiative in digital music on the Internet. The company is launching
an audio portal, rioport.com, aimed at promoting legitimate Internet music
by providing links to MP3 music and other audio content available on the Internet.

An alpha version for RioPort.com went live today and provides links to sites with which
Diamond Multimedia has established partnership agreements to promote and link to
Internet music and other audio content. Initial partners include Acme Entertainment, Inc.
Audible Inc., audiohighway.com, Audio Explosion, AudioSoft Corp., Bip!Com, Big
Heavy World, Blues Review, BVB, Center of the World, CD Baby, DREG Records,
eMusic, Fish of Death Records, Food Chain Records, GoodNoise, Koch Records,
Laundry Room Records, Liquid Audio, MP3.com, Music Global Network,
MusicMatch, Rap.com, Resort Records, SINC Recordings, Slick Music, Inc., The
Tabloids, WinAmp and UBL.com. Visitors to the RioPort.com site can also register to
win a variety of prizes including Diamond Multimedia's Rio PMP300 portable Internet
music player, 16MB flash memory upgrade cards, the Diamond Monster Sound
MX300, the SupraSonic 112K ''shotgun'' modem, music CDs, and high-capacity hard
drives and fast CD ROM drives.

RioPort.com, Inc. will operate as a wholly owned subsidiary of Diamond Multimedia
headed by Wade Meyercord, senior vice president of Diamond.

''RioPort.com is central to our long-term PC audio and Internet strategy,'' said Bill
Schroeder, president and chief executive officer of Diamond Multimedia. ''Our intent is
to create an online presence that serves as a portal for the promotion of digital music on
the Internet and the appliances available for playback of the music, such as our Rio line
of digital media players. Further, by providing online services that enhance and simplify
the use of our Rio PMP300, we increase the value our customers receive when they
purchase the Rio.''

''One of the most frequent questions customers ask is, 'where can I go to find legitimate,
working content on the web','' said Meyercord. ''RioPort.com solves this problem by
providing a one-stop site that points Rio users to a wide selection of content that's
available, as well as providing information of value to Rio users and MP3 fans.''

''The controversy in the music industry over the MP3 format has clouded the fact that
it's a great tool for promoting independent artists, and it's proven successful for artist
development when used in conjunction with traditional forms of promotion,'' said Steve
Rennie, president of UBL.com, the leading independent music site on the web. ''We
intend to work closely with RioPort.com in promoting artists through the Internet and
through their music portal.''

Diamond Multimedia plans to fully develop RioPort.com over the next several months
and expects to add features and expand the site in ways that will enrich the user's
experience.

About Diamond Multimedia

Diamond Multimedia is a leader in PC multimedia and Internet connectivity, providing
advanced products that enable desktop computer users to create, access and
experience compelling news media content from their PC's and through the Internet.
Products include the Rio series of Internet audio appliances; the Stealth and Viper®
series of video accelerators; the Monster series of 3D gaming accelerators; the Fire
series of professional graphics accelerators; the Supra® series of modems; and the
HomeFree line of home networking products. Diamond's common stock is traded on
the Nasdaq Stock Market under the symbol DIMD, and its web site address is
diamondmm.com. The company's Internet music portal site is at
rioport.com.

How to Contact Diamond Multimedia

There are many ways to reach Diamond for sales support, technical assistance, driver
updates and general information:

Internet Web Site: diamondmm.com

Diamond Multimedia's Headquarters and Multimedia Division: 408-325-7000; Fax:
408-325-7070

Communications Division (Supra brand modems) Main Phone Number:
360-604-1400; Fax: 360-604-1401

European Division (Germany): +49-8151-266-0; (UK): +44-1189-444400; (France)
+33-1-55381600

Korean Office (Seoul): +82-2-551-2700; Fax: +82-2-551-2710

Japanese Office (Tokyo): +81-3-5695-8401; Fax: +81-3-5695-8403

ASEAN Office (Singapore): +65-353-9511; Fax: +65-353-9510

Hong Kong Office: +852-2262-9518; Fax: +852-2262-9555

Australian Office (Sydney): +61-2-9460-2355; Fax +61-2-9460-2360

Swedish Office: +46-417-40060; Fax +46-417-40054

Latin America Office (Miami): 305-593-8777; Fax: 305-593-2779

Mexico Office (Guadalajara):523-110-1144; Fax: 523-110-0744

Product Support (Voice), United States: 541-967-2450; Europe (Germany)
+49-8151-266-330;

Europe (UK) +44-1189-444444; Europe (France) +33-1-55381616; TDD/TTY
Support 541-967-2451