To: tRaDiAc who wrote (382 ) 1/30/1999 11:50:00 AM From: Smacs Respond to
Funtionally, I think the site is great, but they really need to start developing a brand. ININ has a great product line that covers a fairly wide spectrum of the cigar market, but from their website you get no hint as to the way it "feels" to smoke their cigars. When customers go to their website, they should be taken to a place where all they want to do is get down with a stogie and relax. There all all sorts of ways to associate the product with a certain lifestyle or attitude and I KNOW that once ININ approaches branding the way they've developed their product line that this stock could play with the big boys in the e-commerce game.powerbar.com It hit it's demographic perfectly and you feel like you need a PowerBar after visiting their site. GMCH gmch.net has it to a degree but their site is mainly investor related at the moment; I assume that they will target the customers with a stronger marketing emphasis once they're ready for e-commerce.
