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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: Mark[ox5] who wrote (1132)	1/30/1999 1:43:00 PM
From: Ralph Cosenza	Read Replies (1) \| Respond to of 2489

Well Mark actually my wife's perfume runs me about $100-$125 and considering that I have been in Perfumania and the discount was no more than 2 or 3 dollars, than I question PRFM statement of 20% to 30% discount. And they didnt carry the lastest fragrances. Yes I over estimated last years lost. Instead of 20 million it was more than 14 million. And their assets to share price is a loss of 9.00 a share or more than 50 million dollars.

To: Mark[ox5] who wrote (1132)	1/30/1999 1:52:00 PM
From: justaninvestor	Respond to of 2489

Hi Ralph:"Would you drive to your local department store to smell the latest fragrance, leave the store, go to the internet and buy the product just to save 2 or 3 dollars. Isnt your time going to the store, wear and tear on your vehicle of choice and gas worth more than 2 or 3 dollars." If that were the case, I would agree with you, though I think your price range for perfume is rather low (see Mark's post). However, IMO, most people that go to a mall are visiting many stores, the perfume section of a department store is just one of them - so they get to amortize the cost of gas over many stores and purchases.