Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: Anthony@Pacific who wrote (7410)	1/30/1999 2:24:00 PM
From: BigTex	Read Replies (3) \| Respond to of 122087

Bubba,you know as well as i do.1 mention on cnbc and it is as we say in Tejas,OFF TO THE RACES. All they have to say is,you can now get your sweetie her favorite designer fragrance via the internet.And you know what happens next. Among my many other talents,i own a ladies clothing store and we sell perfume and believe you me,the ladies buy the same ol fragrance time after time after time.Check me out at,www,vincentsjeans.com.

To: Anthony@Pacific who wrote (7410)	1/30/1999 5:49:00 PM
From: jlib	Read Replies (2) \| Respond to of 122087

I sent to the email address of every producer I could find at CNBC my concern about the danger of CNBC's inadvertant collusion with the Perfumania PR hype machine. I also reminded them what events should be considered news, the importance of asking the hard questions, etc. (you know the stuff you would learn in Journalism 101). I also included the following compilation of posts taken directly from SI. I wish I had seen all these earlier in the day. I would have shorted more. I hope the CEO gets invited on! :-) Assorted posts: CNBC Coverage!!! Martha McCullum and Sue Herra just spoke about Perfumania's plans to open a website on Monday for about a minute!!! They showed a chart of PRFM and spoke about the management changes. Yes! I think we'll have more mentions on CNBC on Monday! "Thanks CNBC. If they're already talking about the big opening now, just think what Monday will bring. If there's one cardinal rule of investing in this crazy market, it is 'Do Not Fight CNBC'." "For those who didnt see it, the CNBC piece on PRFM was excellent! talked about the new web business, doing business on internet rather than thru stores, monday's news coming, the valentine's day tie-in, etc, etc, and no mention of the cfo/coo resignation. Both commentators were female, and their comments to each other at the end of the 45 seconds or so were very positive, interested, and complimentary of conducting this business on the web." "CNBC says: 'You can get your Chanel online in time for Valentine's Day.' Let the hype begin and the champaigne flow. 3 dollars to 12 dollars in less than a month. . . According to the PR and CNBC. . . 'Perfumania selling perfume on the net to turn the company around.'" "With CNBC showing it's favorable inclination towards promoting PRFM - we should do QUITE well next week - in fact we may do VERY well - all in all these angry shorts may be the best thing that could happen to the stock next week..." "NO WE ARE EXCITED ABOUT CNBC ENDORSING OUR COMPANY AND NEW INTERNET BUSINESS STRATEGY --- MORE TO COME --" "Plus the women reporters on CNBC will be cracking cute jokes about how "nice" an idea PRFM is (probably hinting to guys), how they have been waiting for something like this... just like last night at 6:30 PM on CNBC, when they were giggling about it like schoolgirls..." "The most bullish thing is right now we know CNBC KNOWS about PRFM... they already mentioned it last night, so it's on their radar screens for Monday... that is a very good thing." "'Right now we know that CNBC knows about Perfumania' - that in a nut shell closes the door on the shorts. Turn out the lights - they are a bunch of corpses now." "It wouldn't surprise me. I don't think they did as much 'investigating' as they should have, LOL. Who shorts a stock that is about to have its PR firm go ballistic come Monday, and nationally at that. I am also hearing rumors of a CNBC appearance/interview. Next week will be interesting." "...today's news WAS well timed. And that is why PRFM spent the big bucks and went to a major Wall Street PR firm. Let's hope for some consolidation here and some time before the rest of the world, CNBC, etc finds out what we have going on here." "I can just imagine Joe Kernan on CNBC Monday morning 'Perfumania, the sweet smell of success' and we are off to the races!" "Thinks about the possibilities with only 1.9 million float and a full CNBC audience ready to pounce on stocks that receive positive publicity. If the PR on Monday is nearly as impressive as the PR in the last month, we will definitely see a spike. For those shorters out there, do you think the CNBC crowd is going to look at the Friday CFO story before they purchase? Unlikely. They will probably check out the first few lines of the Web Site press release and then jump on board trying to get the best possible price. Based on today's coverage, it is very likely they will continue coverage on Monday when Perfumania is in the spotlight."