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To: jhg_in_kc who wrote (4104)	1/30/1999 5:30:00 PM
From: Chuzzlewit	Read Replies (1) \| Respond to of 41369

Okay, deferred revenue is cash you got for something you haven't yet delivered. It's like the unfilled portion of a magazine subscription, where the subscriber has paid in advance. An advertising backlog is the contractual obligations that advertisers have made to you. In other words, I you tell me that you want me to run an ad for JHG products, and sign a contract, and assuming I have not yet run the ad, that is a backlog. If you paid for the ad in advance, it is not only a backlog (which is not a balance sheet item), but it is now also a deferred revenue item (which is a balance sheet item, a liability). Hope this helps, TTFN, CTC