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To: Erik T who wrote (2132)	1/30/1999 7:42:00 PM
From: TLindt	Read Replies (1) \| Respond to of 20297

Online Bill Presentment Is the Banks' Market to Lose 11:54 a.m. Jan 29, 1999 Eastern NEW YORK--(BUSINESS WIRE)--January 29, 1999-- Jupiter Projects 15 Million US Households to Receive Bills Online by 2002 With more than 15 million US households expected to receive their bills online by 2002, banks and other financial portals are faced with a significant opportunity to capture the role of aggregator, consolidating and presenting these bills to consumers on one site. New research, released today by Jupiter Communications to its Strategic Planning Services (SPS) clients, shows that although in consumers' minds bank Web sites are well positioned for the online bill presentment aggregator role, they will need to aggressively pursue it or risk losing the opportunity to portals that already are consolidating many utility functions for online users. Online bill presentment--the electronic delivery of bills to consumers for easy online payment--is one of the critical links for widespread consumer adoption of online bill payment and other financial applications. Jupiter expects that by the end of the year, the average US online household will be able to receive three to four monthly bills (29 percent) through online bill presentment. This number will grow to approximately eight monthly bills (65 percent) in 2002, with bills from utility and telco companies already being offered online. However, the war over which Web sites will aggregate and present these bills to consumers has yet to be won. "Consumers associate their banks with financial functions," said Marc Johnson, director of Digital Commerce Strategies for Jupiter Communications. "However, in reality, these bills can be aggregated and presented to consumers by any number of online players--from banks to brokers to portals." A recent Jupiter/NFO consumer survey shows that 42 percent of online consumers would like to receive bills from their bank's Web site over other market players, such as personal financial management software providers (37 percent), America Online (13 percent), portals (seven percent), and brokers (one percent). Only a few portals have begun to pursue the online bill presentment opportunity, but according to Jupiter they pose a serious threat to banks. "For banks, online bill presentment offers the last chance to drive recurring contact with customers. This is critical for both customer retention and cross-promotion of other bank products and services," added Johnson. "Portals have been very successful delivering utility-based functions, and online bill presentment would provide them with the huge win necessary to capturing financial portal status." Jupiter Communications is a new media research firm that helps companies make intelligent business decisions about consumer interactivity. Focused exclusively on how the Internet and other technologies are changing traditional consumer industries, Jupiter's Strategic Planning Services (SPS) deliver a continuous flow of analysis, primary data, and market projections. SPS offers companies investing in new technologies a framework for realizing return on investment, both for new lines of business in mainstream media, entertainment, commerce, and marketing, as well as for Internet- and technology-based start-ups. Jupiter also produces industry seminars and book-length research studies. Jupiter Communications, LLC, established in 1986, is an independent, privately held company with offices in New York City and London, England. Copyright (c) 1999 Jupiter Communications. Contact Jupiter for permission to use material herein. Copyright 1999, Business Wire infoseek.go.com