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To: ecommerceman who wrote (4589)	1/30/1999 10:35:00 PM
From: Early Out	Read Replies (2) \| Respond to of 13953

I completely disagree - the value in advertising on the Super Bowl goes far beyond the actual advertisement at that particular point in time. The pre- and post-game publicity surrounding the ads that played during the game are where the real value lies. I like the investment. -jsc

To: ecommerceman who wrote (4589)	1/31/1999 12:28:00 PM
From: Scott Kleinhans	Respond to of 13953

E I have to agree with John's assessment regarding Super Bowl advertising. Here is some additional info on the subject. Regards Scott Super Bowl -- it's a big win for Web Consumer advertisers tout their Web sites. Tech companies tout themselves. But the big score could come from the business of ... beer. By Michael Fitzgerald, ZDNN The "Big Game" on Sunday -- Super Bowl XXXIII -- will showcase how the Net has become ingrained into the social milieu in a big way. zdnet.com