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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: LTK007 who wrote (7647)	1/31/1999 2:38:00 AM
From: danderso	Respond to of 122087

Most people seem to agree that Amazon is a good site which attracts customers and makes shopping and purchasing easy. One of its key benefits is the ability to find recommendations, lists by category, and related merchandise - these are all fundamental characteristics of book, video and CD purchasing. As BigTex and others mentioned several times on this thread, perfume buyers rarely change brands, so the characterics of the Amazon site that are valuable hold little value in the field of perfume merchandising, not to mention another fact many have pointed out: you cannot try new scents on the Net. Instead, perfume is one of those items, like an ounce of gold, that is well defined, interchangeable, widely available and subject to price competition ( that is, for well known brands... new brands and smell-alikes are different products ). I know Amazon and you, PRFM, are no Amazon <g> Dave