To: BigKNY3 who wrote (6890 ) 1/31/1999 10:56:00 AM From: Anthony Wong Respond to of 9523
Japan's traditional impotency cures bow to Viagra by Miwa Suzuki TOKYO, Jan 31 (AFP) - Viagra, already a hot black-market item in Japan before its official release, is threatening sales here of tiger and seal testicles, vipers and turtles. Already approved for prescription-based sales here, the diamond-shaped blue Viagra pills spell disaster for the Japanese anti-impotence industry, serving an estimated seven million men. Japanese authorities last week approved Pfizer Inc.'s Viagra for sale after a six-month review, but its reputation has fed an appetite for the black market since mid-1998. The blow to the traditional trade is likely to help the future of endangered animals but declining sales are punishing the entire industry, including producers of a silicon-based contraption, Stand-up. The Viagra frenzy has left sales of Stand-up limping. The silicon cylinder increases blood pressure and "assists male functions", according to the advertising. Tokyo-based Sokendo sells the Stand-up device, patented 15 years ago, for impotent men but admits its business has suffered since last year. "It's disastrous," said Sokendo chief consultant Minoru Watahiki. "Our sales have plunged below half of their peak level," he lamented, saying his firm used to sell 500 of the 30,000-yen (260-dollar) devices a month. More than 90 percent of Sokendo's customers are men in their 60s or older, with the oldest client aged 88. More ancient cures, most based on Chinese medicine, are also being swept aside. Akahige Pharmacy sells various powders with professed aphrodisiac effects, such as "Great Emperor" and "Unequalled Energy". Ryuko Gen (Dragon-Tiger Resource), made of the penises and testicles of Bengal tigers and fur seals as well as other animal ingredients, is priced at 144,000 yen (1,250 dollars) for 50 grams (1.75 ounces) -- a 40-day program. Viagra "will affect our sales", an Akahige official admitted. But it may also help open up discussion of sex and promote anti-impotence sales in general, he added. Hiroshi Katsumata, the chief doctor at Tokyo's Life Clinic handling so-called anti-aging drugs, said sales of traditional medicines and devices "are bound to drop as Viagra is made by a trustworthy company". "Even if you turn 60 or 70, you want to 'do it.' Also, many people believe an erection is an important element for a perfect man," said Katsumata, who has fielded inquires from 2,000 men wanting to import Viagra since last year. Some of the traditional sellers are unfazed, however. Kazuko Tanikawa says she has confidence in her business of mixing and selling Oriental cures at Marue Kanpou Pharmacy Co. The pharmacist said Viagra was unlikely to damage sales of traditional drugs, ranging from sea horses, deer horn and vipers to snapping turtles. Her customers were "different" to Viagra buyers. "Viagra fans might make 'that' happen right now whereas our customers take a long-term view," she said. "We can also make up a prescription for a couple."