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To: Bernard Super who wrote (14820)	1/31/1999 2:53:00 PM
From: unclewest	Respond to of 93625

OTOT folks, you know i have never hyped a stock. i usually only discuss other stocks with rmbs thread members via pm. i just received a pm from a trusted friend about a stock i own. 2000@8, 2000@10, 1000@12. the release tomorrow will be on cnbc, bloomburg, all major press pubs, etc. cnbc mentioned it several times on friday. i like it because it is an expendible product that 50% of the population uses at least 1x daily. the float is estimated at a very low 1.9-3m shares. anthony's group announced shorting the stock friday and have been all over the threads panicky and bad mouthing since. the company operates worldwide. has the customs thing worked out and can ship worldwide. i would love to know if anyone else here has looked at this. cfo resigned friday in a family dispute. he was previously demoted. i believe that caused the shorts to come in. unclewest "PRFM .....NASDAQ....11 1/8" We would like you all to attend the launch of a new major e-commerce website: PERFUMANIA.COM America's largest retailer of fragrances, currently with 290 retail stores. News of the launch of their website is planned for Monday, Feb. 1 morning release. With a low float of about 3 mil shares, this party will rock. We expect a large number of guests to attend. There may be a short squeeze which will make this even more interesting...but GET THERE EARLY because we are expecting many guests to arrive during Instanet pre-market trading. This is for experience traders only... Come and test your trading skills. We could be talking a BAMM,,SKYM here..Newbies need not attend..Party starts Monday @ 9:30 am. Below is the announcement of up and coming party....... This will be followed up by more news as it comes out... Company Press Release Largest Fragrance Retailer to Launch Its International Fragrance Subsidiary MIAMI, Fla.--(BUSINESS WIRE)--Jan. 11, 1999--Perfumania (NASDAQ:PRFM - news) announced today that it has formed an International Franchise Division to capitalize on its expansion into global internet fragrance retailing. The company, which will launch its internet site at www.perfumania.com on February 1 in time for Valentine*s Day, intends to take advantage of the potential for cross-marketing between its more than 290 retail stores and the Internet. ''We would like our International franchises and Internet affiliates to offer internet sales in local markets with local prices and local product delivery, making Perfumania the only true global internet fragrance retailer,'' said Perfumania's Chairman and Chief Executive Officer Ilia Lekach. He added, ''Perfumania intends to fully capitalize on its name recognition, high gross margins, good working relationships with manufacturers, and its leading discount fragrance retail position, as it opens franchises around the world, while benefitting from its presence on the internet.'' To lead this new division the Company has appointed Albert Friedman to the position of Director of International Franchising. Mr. Friedman who previously served as President of Corporate Communication Solutions, Inc. has experience in the manufacturing, wholesale and retail fields. Perfumania, Inc. is a leading speciality retailer and wholesale distributor of a wide range of brand name and designer fragrances with approximately $180 million in annual sales. The Company operates a chain of more that 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com. Contact: Perfumania Ilia Lekach (305) 889-1520 or KCSA Mark Schwartz/Joe Mansi (212) 896-1220/1205