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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: Rich Benjamin who wrote (1352)	1/31/1999 8:50:00 PM
From: Land Shark	Respond to of 2489

You should take a look at ALU, it has an established e-commerce portal for selling very popular brands of perfume. At $10 its very cheap with a price/book of 0.91 and a price/sales of 0.21. It has earnings to boot (something PRFM doesn't have). I'd suggest you dump your PRFM shares and buy ALU, if you wanted to play a business like this. I, however, don't have a position in either stock. I just wanted to put this co. and the valuations in perspective. Happy investing.