To: Richard L. Williams who wrote (1019 ) 2/3/1999 8:43:00 AM From: Paul J. Sharga Respond to of 1781
( BW)(OK-HEARTSOFT)(HTSF) Heartsoft 1998 Channel Profits up 45%; Sees Increase for 1999 Business Editors/High-Tech & Education Writers TULSA, Okla.--(BUSINESS WIRE)--Feb. 3, 1999--Heartsoft, Inc. (OTC BB:HTSF) said today that 1998 profits from its educational reseller sales channel rose 45% and forecasts substantially higher revenues and profits for 1999. Heartsoft, publisher of educational software products for early-learning students, reported that net profits from its reseller sales channel increased to $187,000, up from $129,000 one year earlier. "The increase in profits which we saw for the Reseller sales channel during calendar 1999 resulted from an increased focus on training and advertising within the channel," said Benjamin Shell, Heartsoft, C.E.O. "Introduction of Thinkology(R), our new critical thinking skills software, also greatly contributed to the improved profitability of the Reseller channel." Further, the company said that it anticipates revenues and profits from the reseller channel to increase significantly during 1999 as the company continues to expand its commitment to its 250+ educational resellers. Earlier this month, Heartsoft announced the release of new versions of Thinkology for Microsoft Windows 98(R) (Nasdaq:MSFT) and Apple iMac(R) (Nasdaq:AAPL). The new Windows 98(R) platform also expands the company's ability to support hardware manufacturers as Dell Computer Corp. (Nasdaq:DELL), Compaq Computer Corp. (Nasdaq:CPQ), and Hewlett-Packard (NYSE:HWP), which represent the most widely used platforms by schools and parents. Heartsoft, Inc. publishes, and distributes a diverse line of multimedia curriculum-based products for schools and parents nationwide. Headquartered in Tulsa, Heartsoft is acknowledged among educators as the price-vs.-performance leader delivering such product classics as the Heartsoft Bestseller and its new critical thinking skills software, Thinkology, with unsurpassed customer service and customer loyalty. The company's stock is traded on the OTC Bulletin Board under the symbol HTSF. Heartsoft's web sites are located at heartsoft.com and thinkology.com . This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, but are not limited to, the impact of competition; uncertainties in demand for and market acceptance of the company's products; changes in trade practices and the risk of trade practice litigation; and the risks of developing products. These and other risks are described in the company's periodic SEC reports and filings.