To: CMon who wrote (2120 ) 2/4/1999 11:51:00 AM From: Smilodon Read Replies (1) | Respond to of 3015
SRCM PR Company Press Release Source Media Signs Interactive Agency Agreements With Bell Atlantic Yellow Pages DALLAS--(BUSINESS WIRE)--Feb. 4, 1999--Source Media, Inc. (NASDAQ: SRCM - news) announced it has signed a three-year interactive agency agreement to provide streaming audio content, advertising sales agency, and support services for Bell Atlantic Yellow Pages' InfoScene® and InfoLine® interactive audio information products. The Agreement includes InfoScene (R) markets located in Pennsylvania, West Virginia, Delaware, Maryland, Virginia and the District of Columbia. The Agreement also covers a number of InfoLine® markets within Bell Atlantic territory. Source Media has begun interactive advertising sales for InfoScene® in the Washington, DC area and sales for InfoLine® in New England. Advertising sales services are performed by Source Media's IT Network division. InfoScene® is an interactive streaming audio information service promoted in the travel and tourism section of the local Yellow Pages directory. Callers can get information on restaurants, attractions and events in their local area by simply dialing a free local number that is available 24-hours a day. InfoLine® is an interactive information service that appears in the front of a Yellow Pages directory and provides streaming audio information and entertainment services. Topics of information include news, weather, sports and consumer information. ''We are extremely excited to have signed these agreements with Bell Atlantic. The two products have strong track records and show tremendous usage in the local markets. We look forward to building on Bell Atlantic's success in interactive products and significantly increasing revenue for both companies,'' says Dan Maitland, President of the IT Network division. ''We are also pleased to expand our territory in the eastern United States and increase our opportunities for advertising sales.'' Commenting on the agreements, M.J. Howe, Vice President of Marketing and Customer Care for Bell Atlantic Yellow Pages said, ''These free-to-the-caller information services have proved to be extremely popular with consumers in the markets they have been deployed. Advertisers have also found them to be an effective part of their overall advertising programs. This relationship with Source Media's IT Network division allows us to rapidly expand InfoScene® and InfoLine® across Bell Atlantic territory.'' Source Media is a leader in localized new media content, advertising and technology. Source Media's interactive agency, IT Network(TM), provides streaming media content and advertising services over PC, Telephone and Digital Cable TV. Source Media's Interactive Channel(TM) is the localized interactive cable TV programming service designed for today's Digital Cable TV programming tiers. Source Media's VirtualModem(TM) develops and markets the intellectual property, software, and patents behind the company's interactive cable TV technology, which includes Internet on TV. Bell Atlantic Yellow Pages Company is the world's largest publisher of Yellow Pages shopping directories. Its affiliate, Bell Atlantic Electronic Commerce Services, is the creator of Big Yellow(SM) a leading national on-line shopping service. Bell Atlantic is at the forefront of the new communications and information industry. With more than 41 million telephone lines and more than seven million wireless customers worldwide, Bell Atlantic companies are premier providers of advanced wireline voice and data services, and market leaders in wireless services. Bell Atlantic companies are also among the world's largest investors in high-growth global communications markets with operations and investments in 23 countries. InfoScene® and InfoLine® are registered trademarks of Bell Atlantic Yellow Pages. VirtualModem(TM), Interactive Channel(TM), and IT Network(TM) are registered trademarks of Source Media, Inc. -------------------------------------------------------------------------------- Contact: Source Media Inc., Dallas John J. Reed, 972/701-5420 Investors@srcm.com www.sourcemedia.com