HNV NEWS! I told you so Joe. Maybe next time!
Monday February 1, 8:07 am Eastern Time
Company Press Release
Hanover Direct Catalogs Debut On Excite
Shopping Channel
WEEHAWKEN, N.J. and REDWOOD CITY, Calif.--(BUSINESS
WIRE)--Feb. 1, 1999--
Catalog Department also to be carried by Excite Programmed Parts
of Netscape Navigator
Hanover Direct, Inc. (AMEX: HNV - news) and Excite (NASDAQ: XCIT - news) today announced the debut of a
new Catalog Department on Excite's Shopping Channel, bringing the extensive Hanover Direct branded portfolio of
specialty catalogs to Excite's online shopping audience. Eight of Hanover Direct's specialty catalogs will be
featured, including The Company Store, Silhouettes, Improvements, International Male, Undergear, Gump's By
Mail, Domestications and Tweeds. In the future Hanover plans to expand coverage to all of its offerings on Excite's
shopping channel. The Company's have also reached agreement by which the Excite programmed portions of
Netscape NetCenter will also carry the Catalog Department. The Catalog Department of the Shopping Channel will
also give Excite users online access to an array of their other favorite catalogs.
In late 1998 Hanover Direct and Excite announced the creation of their electronic commerce alliance which included
the new Catalog Department as well as Excite's selection of Keystone Fulfillment Inc., a Hanover affiliate, as the
third party back-end fulfillment vendor to be exclusively promoted by Excite. Immediately following last year's
announcement, Hanover catalog product was featured in Excite's Holiday Shoppe promotion, the first of a series of
seasonal promotions and targeted merchandise offers to be promoted within the Excite site. Hanover Direct has had
on-line catalog presence since March 1997. Currently each of its specialty catalogs has a web site.
''We continue to see exponential growth in the numbers of our e-commerce shoppers. This new initiative will
further accelerate that growth,'' said Hanover Direct, Inc. President and Chief Executive Officer Rakesh K. Kaul.
''Our alliance with Excite allows us to expand our exposure of Hanover merchandise to the 17 million unique users
Excite attracts every month, to offer Excite's superior on-line services and utilize Excite's cost effective marketing
media program.'' Kaul added, '' ''Through Keystone Fulfillment, Excite can now offer proven, reliable fulfillment
services to additional retailers who want to harness the power of online retailing.''
About Excite, Inc.
Founded in 1994, Excite, Inc. is a global media company offering consumers a personalized Web start page on
www.excite.com and a 'back to basics' Web search service on www.webcrawler.com, and advertisers the best
one-to-one marketing services available online. The Excite Network consists of two of the largest brands on the
Web, Excite (www.excite.com) and WebCrawler (www.webcrawler.com), and its subsidiaries; Classifieds2000,
MatchLogic, Inc., Excite Japan Co., Ltd. and Excite UK, Ltd.. Localized versions of Excite are available in France,
Germany, the UK, The Netherlands, Sweden, Japan and Australia. Based in Redwood City, Calif., Excite, Inc.
(NASDAQ: XCIT - news) has strategic relationships with America Online, Inc., Apple Computer, Inc., CUC
Investments Inc., Intuit Inc., Netscape Communications Corp., Prodigy Internet and Tribune Company.
About Hanover Direct, Inc.
Hanover Direct, Inc. (AMEX: HNV - news) is a leading, specialty direct marketer with a diverse branded portfolio
of home fashions, general merchandise, women's and men's apparel and gift catalogs and proprietary products
delivered via direct mail and electronic commerce platforms. Its branded portfolio of catalogs includes:
Domestications and Colonial Garden Kitchens (Home Fashions - Mid Market brands); The Company Store and
Kitchen & Home (Home Fashions - Upscale brands); Improvements and The Safety Zone (General Merchandise
brands); Silhouettes and Tweeds (Women's Apparel brands); International Male, Austad's and Undergear (Men's
Apparel brands); and Gump's By Mail (Gift brands). The Company owns Gump's, a retail store based in San
Francisco and recently launched Keystone Fulfillment Inc., offering third party fulfillment and proprietary electronic
commerce services. Information on all of Hanover Direct's retail titles can be accessed on the Internet individually
by name.
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