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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: Rande Is who wrote (1543)	2/1/1999 10:04:00 AM
From: rogermci®	Respond to of 2489

Gee Rande...Is everybody selling the news? What a pig this thing is.

To: Rande Is who wrote (1543)	2/1/1999 10:14:00 AM
From: Rande Is	Read Replies (2) \| Respond to of 2489

Just hit Yahoo...start spreadin' the news: Perfumania, Inc. Launches Retail Website; Launch Supported by In-store Promotions and Advertising Campaign MIAMI--(BUSINESS WIRE)--Feb. 1, 1999--Perfumania, Inc. (NASDAQ:PRFM), the nation's largest perfumery chain, today launched its Internet fragrance store, www.perfumania.com, supported by a media advertising campaign and cross marketing promotions with its 290 retail stores. Perfumania, which receives over 15 million visits to its stores annually, said that it intends to capitalize on its name recognition and the cross marketing opportunities with its stores to become a top discount retailer of perfumes on the Internet. The Company launched the web store supported by print advertisements appearing in such publications as The Wall Street Journal, USA Today, Investor's Business Daily, The Miami Herald, and Yahoo!(R) Internet Life Magazine, The Internet Standard Press as well as radio spots in New York, Boston and Miami. In addition, the Company is promoting the website in its 290 retail stores across the country -- with posters and banners in the windows plus incentives for the store visitors to utilize Perfumania's website. "Perfumania's 290 stores are prominently displaying posters and banners promoting our new Web store and informing customers about the advantages of shopping at Perfumania.com. We intend to fully capitalize on our name recognition, retail experience, high gross margins and good working relationships with manufacturers. We have the leading discount fragrance retailing position in the United States, the largest fragrance market in the world, and intend to capitalize on this position by developing franchised fragrance stores and Internet affiliation internationally," said the Chairman and Chief Executive Officer, Ilia Lekach. Mr. Lekach added, "This is a step in our corporate strategy to become a "truly global' Internet marketer of perfumes." In conjunction with the launch of its Internet store, Perfumania recently announced the formation of an international franchise subsidiary for franchising Perfumania's retail stores, internationally. "Our strategy is to license our international franchisees and Internet affiliates to sell fragrances under the Perfumania trade name in local markets with local prices and local product delivery. This arrangement solves the problem of the international consumer having to pay custom duties and the encumbrance of shipping to their country," Mr. Lekach said. Perfumania, Inc. is a leading speciality retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com. CONTACT: Perfumania, Inc., Miami Ilia Lekach, (305) 889-1520 or KCSA Worldwide, New York Joseph A. Mansi/Mark Schwartz