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Technology Stocks : Siebel Systems (SEBL) - strong buy? -- Ignore unavailable to you. Want to Upgrade?

To: Melissa McAuliffe who wrote (2526)	2/1/1999 11:04:00 AM
From: eRM Solutions	Read Replies (1) \| Respond to of 6974

Melissa, Out of the 800 million viewers last night none of them were decision makers,lol. John

To: Melissa McAuliffe who wrote (2526)	2/2/1999 9:25:00 AM
From: seth thomas	Read Replies (2) \| Respond to of 6974

I"m sorry that you don't understand marketing. Generally, advertising is based on a CPM rate: a cost per thousand viewers. The idea is to target your viewers. For example, if you were trying to target young women to be married, you wouldn't advertise on the Super Bowl - you'd advertise in Bride, or Glamour, or whatever. In fact, there would be some young women watching the Super Bowl, but you'd mostly not reach your target, and you'd waste a lot of money. SEBL paid for each one of those Super Bowl viewers - and 499.5 million of them were not interested in the message. In fact, business to business marketing is not effective in 30 or 60 second TV commercials. Many companies have tried it, including ORCL, and cease the campaigns after a few months. They are not very effective. I'm simply suggesting that it was a bunch of marketing money down the drain. I didn't watch the Super Bowl, so I didn't see the commercials. However, I did see an article in Monday's SF Examiner, rating every commercial from 1 to 4 stars. The TV guy gave SEBL zero stars.