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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: M. Dion who wrote (8007)	2/1/1999 3:40:00 PM
From: NYBellBoy	Read Replies (2) \| Respond to of 122087

Mike - I Re-Shorted after Anthony mentioned weak shorts have already covered. So, I had to take a PRFM short. :) BellBoy

To: M. Dion who wrote (8007)	2/1/1999 3:42:00 PM
From: Anthony@Pacific	Respond to of 122087

PRFM<--------Well PRFM is done and the stock goes much lower ..Im hearing huge insider filings are soon to be announced....

To: M. Dion who wrote (8007)	2/1/1999 3:49:00 PM
From: Provocateur	Respond to of 122087

Mike, Thanks Mike. Like I said, Anthony was right on the money. From a short-termer's perspective, today was a real dud. Friday was the indicator. I wonder if Anthony knew of the CFO's departure? Regardless, great call. PRFM as it stands now is hard to figure out. Why did it crash so bad is the main question. Even though it had made incredible strides in the last week or even more so in the last month, you would have expected it to at least hold it's ground today. It didn't happen. No new buyers. I think the web site is now older than old news. I think it might bebop back and forth in the $5 to $10 range. People say $7 is the support level, I am not convinced. It all comes down to further developments. Rumors abound as to some strategic alliances, but they didn't materialize in today's PR. Why? If they exist, today would have been the perfect opportunity, especially in light of the decline in investor faith. I personally felt today's press release was weak. If they decide to release significant news throughout or later this week, I think they may have blundered by delaying it. I also noticed this excerpt from an article today: "Allou Health and Beauty Care Inc. (AMEX:ALU - news), is the exclusive perfume and cosmetics merchant on Internet shopping sites of America Online Inc., (NYSE:AOL - news) Yahoo! Inc., (Nasdaq:YHOO - news) Excite Inc., (Nasdaq:XCIT - news) Lycos Inc. (Nasdaq:LCOS - news) and Microsoft Corp.'s (Nasdaq:MSFT - news) MSN." So it seems that any deal with Yahoo is bogus, as they have an "exclusive" relationship with ALU. That leaves AMZN as the next viable rumor. Yes, it could be true. But it doesn't necessarily justify the risk here IMO. Plus I bet you there are still a lot of investors out there who are still holding, expecting bigger news. If it doesn't come, they will dump too. So it is downhill from here IMO. Someone posted on the PRFM thread that they spoke to the CEO and that he wasn't too concerned about today's reaction. That a sell-off was to be expected, etc. Not too encouraging. From a mid to long term perspective, I think PRFM will do well and recover. I expect them to announce preliminary sales results from the internet in about 2 to 4 weeks. It should provide a nice boost. I also think they will gain some analyst coverage too. Their PR firm is shopping them around. So I wouldn't be surprised to see $15 to $25 in the next 6 months to a year. I think the daytraders are going to be all over this for the time being. Scalping it over and over. So there won't be any real momentum. As for the left over shorts covering, I think it is moot. It will happen, but its effect will be dulled. Barring any miracles, that is the way I see it. A momentum play that didn't pan out. Plan and simple. Next, Prov