Siebert (Nasdaq: SIEB) Introduces New
MobileBroker(TM) Investment Service; Trade on the Go
Without a Phone or Computer
NEW YORK, Jan. 26 /PRNewswire/ -- It's never been easy for investors to keep current on stock
prices -- or to make trades -- while they're away from their homes or offices.
Now, whether they're running to a business meeting, playing a round of golf, or picking the kids up
after school, investors can trade stocks, receive execution reports, get real-time quotes and alerts,
and send and receive e-mail -- all from a pocket-sized, interactive paging device that fits in the palm
of their hands.
Siebert MobileBroker goes beyond common alpha-numeric paging services to allow virtual real-time
''chatting'' or exchanging messages with other interactive pager or computer users -- even through
the Internet. Siebert MobileBroker, which operates through the RIM Inter@ctive(TM) Pager 950
and communicates via the BellSouth Intelligent Wireless Network(SM), is being made available by
Muriel Siebert & Co., Inc., the national discount stock brokerage firm, through its clearing agent,
National Financial Services Corp., a Fidelity Investments Company, which has an agreement with
BellSouth Wireless Data.
''In today's business world, time is money,'' explained Muriel Siebert, president and chairwoman of
Muriel Siebert & Co. ''Investors need access to up-to-the minute stockmarket and account data,
and they need the ability to trade on the go. MobileBroker gives them all of that and so much more.''
(Siebert MobileBroker is operational in over 1,700 cities and towns covered by the BellSouth
Intelligent Wireless Network, covering 93% of the urban business population in 266 metropolitan
areas. Areas of MobileBroker coverage can be viewed by accessing the BellSouth Wireless Data
website at bellsouthwd.com and clicking the map to uncover close-ups.)
Siebert MobileBroker continues Muriel Siebert & Co.'s tradition of value-based innovation in the
discount brokerage industry. The company was ranked third in the 1998 SmartMoney survey of
discount brokers and first in Forbes' 1998 review of ''mutual fund supermarkets.'' In addition to
MobileBroker, Siebert offers internet trading via its www.siebertnet.com website, and discounted
telephone trading via Siebert MarketPhone.
''Wireless interactive financial services is an emerging market that breaks new ground in the finance
industry and BellSouth Wireless Data is leading the way with visionary companies such as Muriel
Siebert & Co., '' said William F. Lenahan, president and chief executive officer of BellSouth
Wireless Data. ''The combination of the BellSouth Intelligent Wireless Network and Siebert
MobileBroker will give investors the ability to access financial information reliably nationwide using a
powerful, wearable device.''
Siebert Financial Corp. is a holding company which conducts all of its discount brokerage operations
through its wholly owned subsidiary, Muriel Siebert & Co., Inc. A member of the New York Stock
Exchange, Siebert was one of the first stock brokerage firms in the U.S. to adopt a discounted
commission schedule on May 1, 1975 when discounting was first permitted.
Siebert conducts its municipal investment banking activities through Siebert, Brandford, Shank &
Co., LLC, a separate affiliate specializing in municipal underwriting and financial advisory services.
Siebert is based in New York City with additional retail branches in Boca Raton, Palm Beach,
Surfside and Naples, FL; Beverly Hills, CA and Morristown, NJ. In addition, Siebert, Brandford,
Shank & Co. has offices in New York City, San Francisco, Los Angeles, Seattle, Houston,
Chicago, Detroit and Dallas.
SOURCE: Muriel Siebert & Co.
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