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Strategies & Market Trends : Stock Watcher's Thread / Pix of the Week (POW) -- Ignore unavailable to you. Want to Upgrade?

To: sainte-beuve who wrote (1809)	2/2/1999 4:26:00 PM
From: P.E. Allen	Respond to of 52051

Well, we who were patient and long on GMCH may be smiling ;>} all the way to the bank. Here is what I am told is the first of many, many news stories to be released by the company on their "NEW" marketing plans for GMCH. GMCH NEWS ! Looks promising ! Gourmet's Choice Launches Nationwide Franchise Program NEW YORK, Feb. 2 /PRNewswire/ -- Gourmet's Choice Coffee Company (OTC Bulletin Board: GMCH) today announced that its Board of Directors approved the launching of a nationwide franchise program. Under the franchise program, franchisors will be allowed to operate Gourmet's Choice Coffee Houses at approved locations throughout the United States. James Tilton, president of Gourmet's Choice, commented as follows: "We view the establishment of the national franchise program as a further aggressive step in the revitalization of Gourmet's Choice coffee. After extensive analysis it is clear to us that Gourmet's Choice coffee is a significantly better product than that of our competitors. The franchise concept will allow us to expand at an extremely rapid rate at high traffic locations throughout America. Using the franchise concept in the United States will free up the Company's capital in order to launch Gourmet's Choice Coffee Houses in China. We hope to be one of the leading coffee houses in China by the end of the year 2000. "I am extremely proud of the aggressive campaign that we are in the early stages of launching. We believe the Coffee Houses will be a strong complement to the Internet site that we plan to introduce to the world in the near future. I am personally committed to building Gourmet's Choice into the international coffee company it deserves to be." For further information on Gourmet's Choice, contact James Tilton at 212-398-7833 or visit the website www.gmch.net. This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation, the ability of Gourmet's Choice to accomplish its stated plan of business. Although Gourmet's Choice believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any of the assumptions could be inaccurate, and, therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should not be regarded as a representation by Gourmet's Choice or any other person that the objectives and plans of Gourmet's Choice will be achieved. SOURCE Gourmet's Choice Coffee Company CO: Gourmet's Choice Coffee Company I got to get my first pound of this coffee via the website!!!