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Microcap & Penny Stocks : Gourmet's Choice Coffee Co. - GMCH -- Ignore unavailable to you. Want to Upgrade?

To: myturn who wrote (505)	2/2/1999 5:46:00 PM
From: Smacs	Read Replies (1) \| Respond to of 2161

I don't know if the markups are the same in the States, but here in Canada, Starbucks and Second Cup amputate 2 limbs for every drink you order. They charge $3 for a frickin glass of juice...and I buy it!! With that kind of markup you can't go wrong. -smacs-

To: myturn who wrote (505)	2/2/1999 8:10:00 PM
From: OFW	Read Replies (1) \| Respond to of 2161

For anyone interested in coffee shop markups: The following are based on a popular coffee shop in a small town on the Oregon coast - retail prices are considerably lower than found at most Starbucks or other major coffee chains in larger cities. Costs do NOT include overhead (including labor and capital outlay) - but this should give you an idea of the profit margins on the items listed and the direct cost of all ingredients including to-go cups and lids. Item Retail Cost Mark-Up Over Cost 16oz Brewed Coffee 1.60 .406 294 % Single Shot Espresso 1.45 .278 421 % Double Cappucino 2.10 .601 249 % Cafe Mocha 2.90 .823 252 % Espresso Topped w/Brewed 2.85 .531 436 % I think that gives you an idea of the profit potential. Trust me, there is plenty in those profit margins for overhead, labor and capital expenditures. Offie