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To: Jacktoad who wrote (94230)	2/3/1999 10:12:00 PM
From: Jacktoad	Read Replies (1) \| Respond to of 176387

<Completely OT > Wall Street falls in love with Victoria's Secret February 3, 1999 05:42 PM (Recasts lead, adds detail from NYSE floor paras 3, closing share price para 2) By Chris Michaud NEW YORK, Feb 3 (Reuters) - Wall Street had more on its mind than interest rates on Wednesday as a Victoria's Secret model rang the New York Stock Exchange's closing bell on a day the lingerie company's stock soared. As stock prices rose generally on news the Federal Reserve left interest rates unchanged, investors rewarded Victoria's Secret's prediction of higher profits by sending the company's shares up 4-1/4 to 44-3/16. Victoria's Secret model Stephanie Seymour, wearing a conservative navy blue suit, rang the closing bell. Victoria's Secret was at the exchange to promote the first live video broadcast on the Internet of its annual spring show, scheduled to start at 7 p.m. EST (midnight GMT). Hundreds of thousands of men looking for Valentine's Day gifts -- or fantasies -- were expected to log-on to the 15-minute lingerie show at the Web site (http://webevents.broadcast.com/victoriassecret/fashionshow99/ and victoriassecret.com. But not everyone cheered the company's unabashedly trading on the age-old advertising credo that "sex sells." "This is totally, 100 percent off-trend," said Marian Salzman, director of brand futures at the advertising firm of Young & Rubicam Inc. "Sex is out of fashion, sensual is in fashion. All this talk of high tech and high fashion makes it sound like cyber-sex. Sex doesn't sell, desire does." The live Internet fashion show was no more than a media event and "a titillation event for men," Salzman told Reuters. The head of America's largest women's rights group was unhappy too. "I'm standing here in my office and I'm looking at the White House and I'm thinking about all the disaster that comes from mixing business and sex," said Patricia Ireland, president of the National Organization for Women (NOW). The Victoria's Secret Webcast and ad campaign promoted "the idea that women as we are in real life are somehow not measuring up to par and that men should come to evaluate women by what they see in Victoria's Secret ads," said Ireland. The Limited, which owns 85 percent of the outstanding shares of Intimate Brands Inc. IBI , the parent company of Victoria's Secret, said the Web site for Wednesday night's fashion show would be able to handle some 500,000 visitors. But a spokesman said that based on the estimated million hits on the site within an hour of a Victoria's Secret ad that ran during Sunday's Super Bowl, there could be technical problems especially among Internet service providers such as America Online AOL . That did not seem to bother Intimate Brands, which coincidentally on Wednesday said it expected fourth-quarter and year-end earnings to exceed Wall Street estimates. REUTERS