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To: WEBNATURAL who wrote (36)2/3/1999 8:44:00 AM
From: WEBNATURAL  Respond to of 125
 
Handy notes to refer back to:

10 Things Good to Know!

1. The stock market may not always seem rational, but
it's usually right in the long haul.
Over the short term, the market moves based on enthusiasm,
fear, rumor and news. Over the long term, though, it is
mainly earnings that determine whether a stock's price will go
up, down or sideways.

2. Individual stocks are not the market.
A good stock may go up even when the market is going
down, while a stinker can go down even when the market is
booming.

3. Prices are set by where a company appears to be
going, not where it's been.
Investors buy stocks with the expectation that they'll be
able to sell them for higher prices at some time in the future.
That means they expect that earnings will likewise grow. And
if they don't, the best past performance in the world isn't
going to help.

4. A stock's underlying value is not always reflected in
its price.
Because investors judge a stock based on its probable future
profits, a $100 stock can be viewed as cheap if the
company's prospects are bright, while a $2 stock can be
expensive if its prospects are dim.

5. A little homework can go a long way.
You can often get a sense of whether a stock is over- or
undervalued by comparing its specific performance ratios, like
price-to-earnings, debt-to-equity, price-to-sales and return
on equity, to those of other companies in the same industry
or to the market as a whole.

6. A quick way to judge whether a stock is expensive or
cheap is to compare its P/E ratio to its projected growth
rate.
The Wall Street analysts who track stocks specialize, among
other things, in predicting how fast a company's earnings will
grow. By matching predicted five-year growth rates with
price/earnings ratio (based on estimates for the year ahead),
you can get an idea whether the stock is overvalued or
undervalued: If the P/E is greater than the projected growth
rate, the stock is pricey; if it's below it, the stock is cheap.

7. Don't ignore dividends.
During a bull market like the one of the mid-1990s, investors
sometimes sniff at dividends -- the small share of profits that
some companies distribute to their shareholders one or more
times a year. But when the market slows, dividends carry
more of the load. Case in point: Between 1926 and 1997,
reinvested dividends produced nearly half of the market's
10.9 percent average annual gain.

8. The Internet has become the best source of free
information on stocks.
Thanks to a proliferation of financial data on the 'net, the
average person today can tap into information that would
have been available only to investment professionals 10
years ago -- and much of it is free.

9. Borrowing money to buy stocks can increase your
reward -- or your loss.
Brokerages will typically lend up to 50 percent of the value of
the stocks you already own free and clear towards the
purchase of new shares, either in those or in other
companies. This is known as "buying on margin." It can goose
your returns if you bet right, and hurt you badly if you don't.

10. It's smarter to buy and hold good stocks than to
engage in rapid-fire trading.
Retail investors pay commissions and fees that total an
average of 6 percent for one round-trip trade -- that is, to
buy and sell the same shares of stock. So if you trade
frequently for small gains, the cost of those trades can erode
-- or even erase -- your profit on the transactions.




To: WEBNATURAL who wrote (36)2/3/1999 8:46:00 AM
From: WEBNATURAL  Respond to of 125
 
More Good Thing From "The Man"!

Legendary investor Benjamin Graham, used to talk about
the stock market as a living, breathing thing. Mr. Market, he
called it. "Mr. Market is very obliging indeed," he wrote in The
Intelligent Investor, his classic 1949 book. "Every day he tells
you what he thinks your interest is worth and furthermore
offers to buy you out or to sell you an additional interest on
that basis. Sometimes his idea of value appears plausible and
justified by business developments and prospects as you
know them. Often, on the other hand, Mr. Market lets his
enthusiasm or his fears run away with him, and the value he
proposes seems to you a little short of silly."

That, in a nutshell, is the story of stocks. Some days their
prices make sense. Other days they seem ridiculously
expensive or cheap. The key to investing is to determine
which is which on any given day, and then take advantage of
it. That's how Warren Buffett, a former student of Benjamin
Graham, made his billions. And that's what this installment of
Money 101 will begin to equip you for.

For starters, when you purchase a share of common stock,
you are buying a piece of the company. The firm sold the
shares originally in order to raise money -- sometimes at its
initial public offering, or IPO. But since then, the shares have
traded freely in the open market, rising or falling in price
depending on the fortunes of the issuer.

Your stake is generally very small. If you buy 100 shares of
AT&T at a cost of several thousands of dollars, for example,
you own just 0.0000001 percent of the firm. But even the
smallest holding can occasionally bring huge rewards.
Consider Microsoft. If you'd picked up 100 shares of the
company in 1986, when the stock was first sold to the
public, your piddling 0.000003 percent stake in the fledgling
software firm would have cost you $2,100. By late 1998,
after seven stock splits (see below), those 100 shares would
have grown into 7,200 shares. And though that would have
represented an even tinier percentage of the company than
100 shares did in 1986, that sliver of ownership would have
grown in value to more than $800,000.

Now obviously few people could afford to buy stock at
$800,000 a share. That's why companies generally declare a
stock split when the price climbs to somewhere between $60
and $120 a share. A two-for-one split, for example, means
that if you used to own 100 shares, you now own 200. But
the value of your total holding remains the same because the
price of each individual share is cut in half.

To understand why the value of a stock can rise so much
over time, just consider what's happened to the company in
the meantime. When you bought those 100 shares of
Microsoft in 1986, your share of the ownership stood for
about $135 a year in annual earnings. Twelve years later, it
stood for $16,560. No wonder Mr. Market valued Microsoft so
highly. In fact, while news reports and rumors may drive a
stock's price up or down suddenly, the most important
long-term factor influencing the price is earnings. If a
company's earnings rise over time, its stock price will too.

You can make money on stocks in two ways. The most
important is the one we mentioned earlier: the price
appreciation that occurs when a stock keeps rising. But many
companies also pay yearly dividends, or cash payments that
represent a portion of profits. The two kinds of earnings are
treated very differently by the tax man. The appreciation in
price is not taxed at all so long as you continue to hold the
stock. It becomes taxable only when you sell the stock and
realize a capital gain (the difference between what you paid
for the shares, plus commission and fees, and what you
received when you sold), and then only at the prevailing
capital gains tax rates, which often are lower than the
income tax rates. Your dividends, on the other hand, are
taxed along with the rest of your income each year at a rate
that's determined by your tax bracket. Thus, for
buy-and-hold investors, stocks represent a great way to
build up profits that can remain tax-free until you sell.



To: WEBNATURAL who wrote (36)2/3/1999 8:48:00 AM
From: WEBNATURAL  Respond to of 125
 
More Good Info About Diversification!

Avoid concentrating all your money in any single stock
or type of issue.

Few stocks perform like Microsoft, which has doubled, on
average, every 14 months. Nor are all investors beating the
bushes to find the next Microsoft. Why not? Because for
every stock that delivers turbocharged returns, there are
hundreds or thousands that simply dry up and blow away. So
rather than risk plowing all their money into the next
high-tech train wreck, most people fill their portfolios with a
variety of different types of stocks that have different
profiles of performance. Here are five of the major types:

Growth stocks. Microsoft is a classic growth stock --
but any stock with rapidly rising profits fits the bill.
Typically growth stocks trade at price/earnings ratios
that are equal to if not greater than their expected
growth rates (for more, see "Identifying bargains").
While growth investing can be highly profitable, it can
also be risky because the same investors who love a
stock when its earnings are expanding smartly may bail
out in a hurry if the growth rate slows. That, in turn,
can drive the stock's price through the floor.

Momentum stocks. Think extreme growth investing.
Momentum investors buy stocks in companies with
earnings that are growing at increasingly higher rates.
Indeed, some momentum investors will buy a stock
simply because its price is going up. This can be a very
lucrative investing strategy, but it only works for limited
periods of time (as short as hours to minutes, for some
day traders). The risk is that it's tough to pick when
that time will end. And when the music stops, as it
invariably does, anyone left holding an unloved
momentum stock could see its value disintegrate.

Value stocks. Another way of saying "cheap stocks."
These are simply issues that are undervalued compared
to their real earnings potential. The market is down on
them because their earnings have taken a temporary
hit, their product line is in a momentary lull, or some
other passing event has knocked their price down. The
key word here is "passing." A value investor bets that
whatever ails these companies will end, and that --
given enough time -- their price will rise to reflect their
true value. Oddly, value stocks are sometimes growth
stocks that are past their prime. For example, IBM, one
of the great growth stocks of the 1970s and '80s, fell
from grace in the early '90s after several years of
disappointing earnings. But some value investors
determined that the company's earning power was
much greater than Mr. Market was giving it credit for.
Over the next few years, as that proved true, other
investors clambered aboard, and the company became
a growth stock once more.

Cyclical stocks. Some stocks, like those of steel
makers or oil producers, are considered cyclical
because their companies' services or products aren't in
constant demand throughout all parts of the business
cycle. For example, steel makers see sales rise when
the economy heats up, spurring builders to put up new
skyscrapers and consumers to buy new cars. But when
the economy slows, their sales lag too. And steel
stocks, which rode up on as investors anticipated the
boom, ride down on expectation of the bust. Investors
in cyclical stocks are typically betting on the direction
of the economy.

Income stocks. Stocks that pay relatively high
dividends, like utilities and real estate investment trusts
(REITS). Income stocks are generally favored by
conservative investors who want a steady stream of
cash from their investments and count on the dividends
to buoy the stock's price if the market takes a spill. Not
all high-dividend stocks are good investments,
however. If a company's stock falls because of poor
performance, its dividend, when expressed as a
percentage of its stock price, appears to shoot up. But
if the performance continues to drag, the company may
have trouble paying the dividend and be forced to cut
or eliminate it altogether. In that case, the final prop
for an already troubled stock will be knocked out.

If you only began investing seriously over the last few years,
you probably haven't given dividends a second look. After all,
many of the great stocks of the early to mid '90s, like Dell,
Microsoft and Cisco, didn't even pay dividends. And between
1990 and 1998, the aggregate dividend yield on the Standard
& Poor's 500-stock index fell from 3.7 percent a year to as
low as 1.4 percent. Why? The simplest explanation is that
many companies just didn't have to offer dividends in order to
get investors to buy their stock. After all, what's an extra 1.4
percent when the market is posting double digit gains year
after year.

Well unless our depleted ozone layer is replaced with laughing
gas, the stock market won't post double-digit gains forever.
And whenever that happens, dividends are likely to resume a
more important role. Indeed, nearly half of the market's 10.9
percent average annual gain between 1926 and 1997 came
from reinvested dividends.

Dividends can also offer a clue as to where management
thinks a company's earnings are headed. To understand why,
consider what a dividend actually represents. Once a year, a
company's board of directors votes to distribute a portion of
its profits to shareholders. In doing so, they are, in effect,
casting a vote of confidence in the business's long-term
earning power. If the outlook is glum, chances are they'll cut
the dividend or eliminate it, so the company can use the
precious cash for more pressing needs. But if the outlook is
good, and even despite any near-term difficulties, they'll vote
to maintain or even increase the payout.



To: WEBNATURAL who wrote (36)2/3/1999 8:50:00 AM
From: WEBNATURAL  Respond to of 125
 
Identifying Bargains!

Here are some of the fundamental ways to size up a
stock.

How did legendary investor Warren Buffett make his
money? Charles Munger, vice chairman of Buffett's company
Berkshire Hathaway and a four-decade confidant, offers the
following clue: "The way to win is to work, work, work, work
and hope to have a few insights. How many insights do you
need? Well, I'd argue that you don't need many in a lifetime.
If you look at Berkshire Hathaway and all of its accumulated
billions, the top ten insights account for most of it."

This course can't offer Buffett-style insights, naturally; those
you need to come up with on your own. But we can describe
some of the basic ways that investors analyze stocks to
determine whether or not they are good buys. What follows is
an overview of some of the most common methods; we'll
have more to say about several of these in future Money 101
lessons.

Broadly speaking, there are two ways to approach stock
analysis: you can either look at the technical indicators for a
company, or at its fundamentals. We can't cover technical
analysis in detail here -- it deserves a lesson unto itself --
but in essence, it's a highly mathematical way of evaluating
investments. A technical investor might compare the
performance of a number of stocks over the past year or so,
for example, in order to find ones that appeared to be
breaking out of their recent trading ranges, and then buy
those issues in what amounts to a momentum play (see
"Different strokes"). Or she might construct a computer model
of the overall market and its relation to other economic
factors, such as industrial capacity utilization, currency
values or interest rates. The model would be set up to yield
"buy" or "sell" signals for the market as a whole or for
individual groups of stocks.

Properly used, technical analysis can be a very powerful tool
-- especially so for determining when to buy or sell. The
alternative approach, fundamental analysis, is pretty good for
helping determine what to buy or sell. Here, the aim is to look
at the fundamentals of a company and its business outlook in
an effort to identify those stocks to which Mr. Market has
assigned an unreasonably low value. Here are some of the
factors that investors may examine:

Price/earnings ratio. A stock's price divided by its
earnings per share. The higher the P/E ratio, the higher
the expectation that earnings will continue to grow at a
rapid pace. Traditionally, investors have looked at P/Es
based on the previous 12 months' profits, known as
trailing earnings. Today, though, investors commonly
cite P/Es based on the consensus analysts' forecast of
the next 12 months' profits, or forward earnings. The
rationale for this change is that forward P/E is a better
reflection of a stock's future value -- and that, after
all, is what you're buying when you invest in stocks.
But take care: all projections involve guesswork and
analysts frequently err on the high side when making
such forecasts.

Profit margins. Income divided by revenues. Good
margins for a software company might be 25 percent,
while 2 percent is considered fabulous for a grocery
chain. So when gauging a company's profit margin, be
sure to compare it with that of other companies in the
same industry.

Debt-to-equity ratio. A company's debt divided by
shareholder's equity (or the value of its assets after all
liabilities have been subtracted out). This ratio is often
used as a measure of a company's health: the higher it
is, the more vulnerable a company's earnings may be to
industry changes and swings in the economy.

Return on equity. Net income divided by shareholder's
equity, or, literally, how much a company is earning on
its money. This ratio can be used to show how a
company's earnings measure up against those of the
competition, as well as how they compare with past
performance. A rising return on equity (ROE) is a good
sign in that case, and a falling ROE is often a warning.

Price-to-book value ratio. A stock's price divided by
its so-called book value, expressed on a per-share
basis. The book value is calculated by adding up the
worth of everything the company owns and then
subtracting its debt and other liabilities. The
price-to-book ratio compares the price that investors
are willing to pay for the company to the value they
would receive -- at least in theory -- if the company
were totally liquidated. A service business that has few
hard assets is likely to sport a high price-to-book ratio,
while an auto maker, which probably owns a huge
amount of expensive plants and equipment, is likely to
have a low one. As with all ratios, this one is most
useful when looked at in the context of a particular
industry and a company's own history.

PEG and PEGY ratio. The PEG, or
price/earnings/growth, ratio is calculated by taking the
P/E ratio based on forward earnings and dividing by the
projected growth rate. Stocks with a PEG ratio of less
than one (meaning that they are trading at less than
their projected growth rate) are generally said to be
cheap, while a PEG ratio of 1.5 or higher indicates a
stock that may be overpriced. For stocks that pay a
substantial dividend, the PEGY ratio -- which is the P/E
divided by the projected growth rate *and* the
dividend yield -- may be an even better measure than
PEG alone. Keep in mind, though, that both PEG and
PEGY are highly speculative measures, as they are
based on projections and no one can really foretell the
future.

You can find measures like these at virtually any online
investing site. In fact, thanks to a proliferation of financial
data on the Internet, the average person today can tap into
information that would have been available only to
investment professionals 10 years ago -- and much of it is
free. Popular sources include the Personal Finance section of
America Online, Yahoo! Finance, Quicken.com, Investor.com,
Money.com, Fortune Investor and many brokerage and mutual
fund sites.

You might use these measures as a gauge to check on a
company that you hear described as a good investment. You
can also use them to search for stocks directly, using a
screening tool like those offered at many sites (Fortune
Investor and Microsoft Investor among them). Either way,
taken together with the latest news on a company (as
opposed to rumors flying around Internet message boards),
measures like these can give a rough idea of whether a stock
is cheap, fairly priced or overpriced compared to others in its
class.