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To: Frank A. Coluccio who wrote (2427)2/3/1999 5:45:00 PM
From: Stephen B. Temple  Read Replies (1) | Respond to of 3178
 
I think it's time for <anything goes, but slamming>

Telcos spar over long distance competition


Fourteen states plan to open new parts of their long
distance phone market to competition this month, but
consumers are already in the middle of the bitter battle.

Competition for in-state business has led to legal disputes and
bitter public relations wars between the dominant local phone
companies and the long distance giants, who want a bigger
piece of the $8 billion U.S. local toll call market.

Local toll, or one-plus local calls, are in-state calls that remain
inside long distance boundaries called LATAs, but are too far
outside an area to be considered local. All states have
competition for calls that cross those long distance lines, but
just 20 states have instituted competition for these local toll
calls so far.

Under the terms of the 1996 Telecommunications Act, all
states are supposed to open these calls to competition
between companies this year.
The biggest fuss has been made in Colorado, where US West
has accused AT&T and MCI WorldCom of "slamming"
customers as a result of the new competition.

Slamming is the practice of switching a telephone subscriber's
service without permission. The issue has drawn considerable
attention in the last several years, with bills introduced in
Congress and in many state legislatures to ban the practice.

Last week, US West filed a formal complaint with the Colorado
Public Utilities Commission,
charging that the two biggest
long distance companies are not
giving customers enough notice
of their options before changing
their local service. This amounts
to slamming, the company said
in its complaint.

Both long distance companies
have engaged in extensive
marketing campaigns, including
telemarketing, in preparation for
the change in policy. AT&T has
offered customers a $100 check
to change their long distance
service, and MCI WorldCom has
offered customers free
frequent-flyer miles on Delta or
United Airlines.

But US West says these
marketing campaigns don't make
it clear that the consumer can
pick separate companies for
traditional long distance, and for
the newly competitive local toll calls. The Baby Bell wants
state regulators to crack down and force competitors to make
their ads more specific.

For their part, the long distance companies say their marketing
campaigns comply with state and federal regulations, and say
that US West is using scare tactics to keep people in the old
monopoly fold.

"They're trying to scare customers into believing that
competition is something negative," said Sarah Duisik, an
AT&T spokeswoman for the region. "Now they've come out with
the truly unfortunate accusation that AT&T is slamming
customers."

The dispute is more than verbal. US West wants to halt
customer orders it says are a result of the long distance
companies' slamming tactics. AT&T and MCI WorldCom
executives are furious over the request, and have said the
companies have a zero-tolerance policy for slamming.

Court fights
The opening of markets in other states have seen fewer
fireworks, but also promise stiff competition.

Even in states where competition has theoretically been
going on for some time, the long distance companies
and Baby Bells are wrangling in courts over consumers'
in-state long distance business.

In Michigan, a court ruled last week that an Ameritech
program targeted to stop slamming actually refused to
accept orders from MCI WorldCom for service changes
that had been verified by a third party. This violated
state rules on the issue, the court said.

In the latest round of new competition, local phone
companies in different states will give consumers a
certain time period to switch their service without being
charged, ranging from 90 days in Ohio to six months in
Indiana.

During that period, consumers can expect to be
saturated with offers for the new service. AT&T is
offering ten cents per minute for local toll calls, while
MCI WorldCom is offering a nine-cent per minute rate for
evenings and weekends.

Consumers in Alabama, Colorado, Indiana, Iowa,
Louisiana, Mississippi, Montana, Nebraska, North
Carolina, Ohio, Oregon, South Carolina, Tennessee,
and Washington all will be given a choice for their local
toll calls by the end of February.