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To: James Clarke who wrote (1028)	2/3/1999 4:39:00 PM
From: jhg_in_kc	Read Replies (1) \| Respond to of 4691

Re: Mattell. Morgan stanley's "Queen of the Net" Mary Meeker Sez: Who will be the losers from the Internet's ascendancy? Meeker points to Mattel, which last week shocked Wall Street with a projection of weaker-than-expected profits and said it was buying the Learning Co., a software maker. "That's a big deal because the root of Mattel's problem is that kids are spending their time differently," Meeker says. To be more precise, kids are spending more time with computers and playing less with Barbie dolls and other toys. Mattel evidently believes the answer lies in the Learning Co., which makes popular educational software and computer games for kids. Meeker predicts that from now on, every few months another traditional company will announce pressure on sales or profits because of upstart competitors on the 'Net. from Barrons

To: James Clarke who wrote (1028)	2/3/1999 8:47:00 PM
From: Shane M	Read Replies (2) \| Respond to of 4691

Jim, Thanks for comments on Mattel. Reading through the most recent 10Q really doesn't give the impression of a company that is moving into interactivity. Still mostly mentions of old line items. I think it would be beneficial to investors if they'd break out their revenue streams by major lines to better see in absolute terms where the real revenue growth is/will be. Age compression is still an issue in my mind. The pie is shrinking unless they can successfully increase $/child/yr. All IMO and you've obviously looked into this more than I have - but from a macro view it doesn't draw me in. Shane