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THINK Tapped by Communications Giant Nortel Networks as Interactive Agency of Record NEW YORK, Feb. 3 /PRNewswire/ -- THINK New Ideas (www.thinkinc.com; Nasdaq: THNK - news) today announced it had been selected as the Interactive Agency of Record for Nortel Networks (www.nortelnetworks.com; NYSE: NT - news; Toronto: NTL - news), the US $17.6 billion leader in providing integrated networking solutions to businesses around the globe.
THINK will be providing a range of strategic, creative and development services for Nortel Networks, to evolve nortelnetworks.com into a comprehensive on-line environment: connecting customers, employees, partners, prospects, investors and others in a next-generation Web environment.
Work has already begun with the redesign and deployment of www.nortelnetworks.com, phase one of a program designed to create one of the most sophisticated e-commerce, e-service and e-solutions resources in its class.
''Nortel Networks clearly recognizes the strategic importance of the web. It's a critical asset, and we will be delivering the solutions that will enhance our customers' competitive position in the global economy,'' said Phyllis Brock, Vice President, Nortel Networks Web Business Organization. ''THINK's skills in integrating technology, business and marketing makes the relationship with them ideal for us as we introduce the world to a new age of networked communication.''
''THINK is proud to be associated with Nortel Networks, and we are impressed with the company's new, highly competitive Web solutions,'' said Ron Bloom, CEO, THINK New Ideas. ''We look forward to working with Nortel Networks to develop and introduce the next level of Web business and communications tools.''
Nortel Networks delivers the combined expertise and proven leadership in telephony and IP-based data, wireline and wireless networking to bring communications together over a single network. Nortel Networks is unmatched in building and supporting Unified Networks -- global, scalable, high-capacity public and private networks built on the innovation, IP technology, and application-focus driving the Internet.
About THINK New Ideas
THINK New Ideas, Inc., The Marketing and Communications Company for the Information Age, with offices in Atlanta, Boston, London, Los Angeles, New York, San Francisco, and Seattle, provides a broad range of information technology and interactive business solutions to Fortune 500 and other high-profile clients. THINK is one of the leading Internet and Intranet systems developers and interactive communications solutions providers in the new technology and digital communications arena. THINK's integrated solutions include the development of several proprietary Internet, Intranet tools and applications including WebMechanic®, E-corp®, ASAP and X-Tracker, each providing specific solutions to business problems commonly faced by large corporations. Clients include BankBoston, BellSouth, CocaCola, Coral Energy, Gillette, IBM, NFL Players Association, Network Associates, Procter & Gamble, Silicon Graphics, Time Inc. New Media, and Turner Broadcasting. |