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Strategies & Market Trends : Anthony @ Equity Investigations, Dear Anthony, -- Ignore unavailable to you. Want to Upgrade?

To: moby_dick who wrote (8598)	2/3/1999 9:45:00 AM
From: HRAKA	Respond to of 122087

Don't have CNBC, so some one let me know how the interview is going. I need a non-biased opinion so I can play this short right. Thnaks in advance. Hraka

To: moby_dick who wrote (8598)	2/3/1999 9:53:00 AM
From: jlib	Read Replies (1) \| Respond to of 122087

Hard questions so far. Lekach is toast.

To: moby_dick who wrote (8598)	2/6/1999 2:17:00 AM
From: jlib	Respond to of 122087

PRFM CEO Lekach CNBC interview excepts: "...it's really still a small portion of what we're trying to do when we finish doing what we're doing." Picture Lekach standing outside in front of building with morning sun in eyes, squinting, no makeup, hair disheveled by the wind. Haines is particularly well prepared, abrupt, and almost dismissive of Lekach... (Transcription by rare Yahooligan gem Let_Them_Eat_Shortcake) ****************************************** HAINES: What is the nature of the deal with Lycos since it's my understanding they have made fragrancecounter.com their exclusive fragrance retailer? LEKACH: The nature of the deal with Lycos is that we have signed a deal with them and we have announced it in the press release this morning quite in detail. As far as their relationship with Fragrance Counter, you would have to ask them that question. HAINES: What is the nature of your deal with Lycos? What do you get out of the deal? LEKACH: Numerous things. We'll be advertising with them. We'll be on their page and we'll be quite noticeable through Lycos. HAINES: Are you paying for that privilege? LEKACH: Yes, we are. (JL note: He stutters here, more like Y-y-y-e-s) HAINES: Are you also paying Microsoft for the privilege of being on Sidewalk whatever? LEKACH: Yes, we are. HAINES: So, this is a marketing game that's going to consume an awful lot of cash. Are you comfortable that you have enough cash to do it? LEKACH: This is not a marketing game that will consume a lot of cash. This is a small portion of our business. We are a $180mm company. We have 290 stores. We have now launched an int'l franchising initiative. And although the Internet is going to be a very important part of our marketing strategy, it's really still a small portion of what we're trying to do when we finish doing what we're doing. We're going to be the global portal for perfumes around the world. HAINES: So the Internet portion of what your doing is a very small portion according to you? LEKACH: No, it's a very big portion but it's not as costly as you're making it sound. HAINES: Oh, I see. It's not as costly as I'm making it sound... ****************************************** As usual, Haines did his homework. Pass the butter, please!   :-) Best, Jimmy Liberato