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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: Frederick Langford who wrote (1970)	2/3/1999 10:14:00 AM
From: danderso	Respond to of 2489

Cleaning out my office, I found a late December Wall Street Journal front page article describing declining perfume industry sales and movement to a lower priced product mix. On the other hand, lower product loyalty and shortened product lifetimes are creating sources of out of favor product returned by retail stores, which are sold "grey market", which I thought might mean outfits like PRFM. Mixed bag... declining market but trends which favor low price vendors. Dave

To: Frederick Langford who wrote (1970)	2/3/1999 10:19:00 AM
From: JBH	Read Replies (1) \| Respond to of 2489

Old managment spent the last two years investing, building and positioning the co. to where there is the opportunity to possibly springboard from here. Global expansion via new stores and the web to compliment. Comp sales to be announced the first thursday of every month (positive #'s to be released tommorrow) Valentines to look forward to, as well as more exposure through the web providers. Even though they are paying for this exposure..it is still what is...exposure. We still have the financials showing losses to get through...but manytimes have i seen stocks start moving up after released...get the bad news out. Might dip first though. I am veiwing this as a long term hold turnaround play. I don't mind the stock not moving up too fast and can bear the volatilty...will buy more on the dips. The co. is not going away. Good luck, John