Dear CNOLT: I think that the Go.com story is big. Not only is it important to point out that Disney has a big interest in Go.com, but Disney's ownership of ABC, ESPN, and ESPN2 is extremely helpful. The Go.com reference is made at every commercial break on ESPN and ESPN2.
"Borders.com Exclusive Bookseller on GO.COM
ANN ARBOR, Mich., Feb. 3 /PRNewswire/ -- Borders announced it is the exclusive bookseller for Infoseek's (Nasdaq: SEEK - news) GO.COM, a new media network designed to give users the diversity of the Web with the power to control it. The one-year agreement is a renewal of a current agreement with Infoseek. Further terms of the agreement were not disclosed.
GO.COM has more than eight million registered members and over 38 percent reach into the Internet audience. These users will be exposed to contextual placement of Borders.com links and banner ads throughout the site.
''Users will not only find us by clicking on the 'Buy a Book' links, but also through title suggestions recommended within every channel on the GO.COM site,'' Rick Vanzura, Senior Vice President of E-commerce & Fulfillment Operations, said. ''This ubiquitous position gives Borders.com a key opportunity for traffic building and promotion.''
As a result of Disney's 43 percent ownership stake in Infoseek and commitment to GO.COM, the site will receive unprecedented promotion through various Disney properties.
''We're pleased to enter a relationship with GO.COM -- in fact, we have a lot in common with our GO.COM counterparts,'' Vanzura said. ''Like GO.COM, Borders.com features superior customer service capabilities, an intuitive interface, and easy navigation.''
''We believe these assets, in combination with unique features like 'follow-me tabs,' and quality content from ABCnews.com and ESPN.com will allow GO.COM to continue as one of the top sites on the Internet,'' he concluded.
Borders Group, Inc. (NYSE: BGP - news), is a leading global retailer of books, music, video and other information and entertainment items with stores in the United States, United Kingdom, Australia and Singapore. Headquartered in Ann Arbor, Mich., Borders Group, Inc., is the parent company of Borders, Inc., which operates 245 Borders Books and Music stores in the United States, offering what is widely regarded as the broadest selection of books and multi- media titles available to consumers anywhere. It is also the parent of Borders.com, an electronic commerce site that offers over 10 million books, music and video items in stock and ready for immediate shipping from a state- of-the-art fulfillment and distribution center. With cafe operations in nearly all of its stores, Borders, Inc., is one of the nation's largest specialty coffee retailers. Through Borders (UK) Limited, Borders Group, Inc., also operates 26 Books etc. and three Borders stores in the U.K. In addition, Borders Group, Inc., owns Walden Book Company, Inc., which has approximately 900 Waldenbooks stores in malls, shopping centers and airports across the country. Borders Group, Inc., trades on the New York Stock Exchange under the symbol ''BGP.''
To learn more about our company, come see us at bordersgroupinc.com. For information on Borders stores, visit bordersstores.com. For the ultimate online book, music and video shopping experience, explore borders.com.
About Infoseek
Infoseek Corporation is a premier global media network enriching people's daily lives by combining integrated Internet services with leading consumer brands. In January 1999 Infoseek, in partnership with the Walt Disney Company (NYSE: DIS - news), launched GO Network, a major Internet site designed to connect people with the things they care about most.
SOURCE: Borders Group, Inc." |
