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Technology Stocks : WDC/Sandisk Corporation -- Ignore unavailable to you. Want to Upgrade?

To: Ron C who wrote (4668)	2/3/1999 10:25:00 PM
From: Diamondhead	Read Replies (1) \| Respond to of 60323

Being concerned about Smartmedia as a competitive product, I was very excited when I read in one of articles posted that that Toshiba had no plans to increase MB capacity beyond 16MB - In November, SanDisk produced CompactFlash Type I cards that hold up to 96 megabytes of data and larger Type II cards of up to 160 megabytes, double the density of previous products. The thicker Type II cards are used in handheld devices and can be bundled with miniature hard drives or fax/modems. SanDisk will double the capacity of CompactFlash cards again in 1999 and every year thereafter, according to Travis Linton, product marketing engineer at SanDisk. Toshiba said it doesn't have immediate plans to expand the current maximum capacity of 16 megabytes on SmartMedia cards. Linton said the price per megabyte of CompactFlash will be cut in half in 1999. The IDC report projects the cost per megabyte will drop to just 42 cents for CompactFlash, and 26 cents per megabyte for SmartMedia in 2002. With more cost parity between the two devices, Kane said, CompactFlash will become even more popular. Fifty-four digital cameras, and 100 products overall, now support CompactFlash. Then I read that they are increasing capacity. Has anyone heard anything more specific on this? CompactFlash, a flash memory format from SanDisk, comes in capacities that range from 8MB to 64MB. A 64MB card can store up to 70 images at VGA resolution, which is fine for e-mail or Web publishing. The higher-resolution images that yield photo-quality printouts may require 3MB or 4MB each. SmartMedia, developed by Toshiba, is available in 4MB to 16MB capacities, with larger sizes on the way. I'm counting on Compactfash MB capacity to leave Smartmedia in the dust. That will really help them win the race between the two technologies.

To: Ron C who wrote (4668)	2/3/1999 10:29:00 PM
From: Diamondhead	Read Replies (4) \| Respond to of 60323

Although this is about Lexar, the more they help make Compactflash become the standard the better. And when they start paying royalties and back penalties all the better right. BW1150 FEB 01,1999 5:30 PACIFIC 08:30 EASTERN ( BW)(CA-LEXAR-MEDIA) Lexar Media Ships First 80MB CompactFlash Digital Film Card - World's Fastest and Highest Capacity Available Business Editors & Computer/High-Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--Feb. 1, 1999-- 80MB Card Features 8X Speed, High Capacity and Low Power Consumption Lexar Media, Lexar Media, a leading supplier of digital film, today announced it is shipping the Lexar Media Pro Series 80MB CompactFlash(TM) (CF) High Performance Digital Film(TM), the highest capacity and fastest CF digital film card currently available. The new 80MB CF card continues the Lexar tradition of being the first to market with the fastest and highest capacity CompactFlash cards. Lexar's Pro Series family of high performance digital film is specifically designed for professional and "prosumer" digital photographers. The Pro Series 80MB CF digital film is shipping immediately to key digital camera OEMs, and is available from professional camera resellers and the company's website at a price of $329.00. "Once again, we are proud to be the first to deliver the fastest CompactFlash digital film solution with the highest capacity available," said Jack Peterson, Vice President of Consumer Products, Lexar Media. "With the new Pro Series 80MB CF digital film, we maintain our leadership position in a category where consumers will no longer settle for the sluggish speed of generic CompactFlash solutions." Speed and Capacity Critical for Digital Film The Pro Series 80MB CF digital film offers 8X performance-up to three times as fast as the generic digital film currently available. This is important since today's latest, high-resolution digital cameras generate huge picture files that can slow write performance. The photographer must wait for the digital film to safely store these large image files before the camera is ready to take the next shot. Faster performance reduces the wait-time and minimizes the chances of missing the opportunity for a live action shot, a wedding kiss or a precious moment. At 80MB, the new addition to the Pro Series family features the highest capacity CF card currently shipping. The more film, the more pictures can be taken without re-loading. Since photographers may not be able to conveniently transfer their photos to a PC when they are on location or in the field, capacity is a critical issue. This is compounded by the fact that digital photographers typically take more shots than with traditional film since the cost per shot is not an issue since it is simple to delete unwanted images and reshoot. The new Pro Series 80MB CF digital uses Lexar's proprietary SpaceManager(TM) technology for faster performance, superior shock/vibration resistance and lower power consumption. All Lexar digital film is covered by the Lexar Media Digital Film Compliant(TM) guarantee that ensures consumers 100% compatibility with all of today's digital cameras. The cards are also covered by Lexar's standard 5-year limited warranty. For more information, customers can contact Lexar Media at 510-413-1200 or www.lexarmedia.com. About Lexar Media, Inc. Lexar Media, the technology leader in High Performance Digital Film, designs, develops, and markets a complete line of removable digital film and connectivity products. The Company is headquartered in Fremont, California and has sales offices in Dallas, Texas, and Tokyo, Japan. Note to Editors: for more information, please contact Micael Wong, Lexar Media, at 510-413-1242 or mikew@lexarmedia.com.