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Non-Tech : PERFUMANIA.COM . . PRFM . . .FOR LONGS ONLY -- Ignore unavailable to you. Want to Upgrade?

To: SEAN007 who wrote (2067)	2/4/1999 9:50:00 AM
From: scouser	Respond to of 2489

NEWS? BW1252 FEB 04,1999 6:22 PACIFIC 09:22 EASTERN ( BW)(FL-PERFUMANIA)(PRFM) Perfumania, Inc. Reports January Sales Business Editors MIAMI--(BUSINESS WIRE)--Feb. 4, 1999-- Comparable Store Sales Increase 13 Percent Perfumania, Inc. (NASDAQ: PRFM), the nation's largest perfumery chain, announced today comparable retail store sales for the month of January increased 13 percent over sales of January 1998. Total retail sales for January 1999 were $6,651,529, a 20 percent increase over total retail sales of $5,546,075, reported in January 1998. The Company reported that wholesale sales for the month of January 1999 increased 11 percent to $6,125,327, from sales of $5,538,837 in January 1998. Perfumania recently announced the launching of www.perfumania.com, its online fragrance store. The web store was launched by a media advertising campaign and cross marketing promotions with its 290 retail stores. Perfumania, Inc. is a leading speciality retailer and wholesale distributor of a wide range of brand name and designer fragrances with some $180 million in annual sales. The Company operates a chain of more than 290 retail stores specializing in the sale of fragrances at discounted prices up to 70 percent below the manufacturer's suggested retail prices. The Company's wholesale division, one of the largest in the United States, distributes fragrances and related products to national and regional chains and other wholesale distributors throughout North America and overseas. This press release contains forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those set forth in the forward-looking statements. Such risks and uncertainties are described in the Company's filings with the SEC, including its Registration Statement on Form SB-2. This release is available on the KCSA Worldwide website at www.kcsa.com. --30--et/ny* CONTACT: Perfumania Inc., Miami Ilia Lekach 305/889-1520 or KCSA, New York Joseph A. Mansi/Mark Schwartz 212/896-1205, 212/896-1220 KEYWORD: FLORIDA INDUSTRY KEYWORD: RETAIL EARNINGS