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To: Chuzzlewit who wrote (121)	2/4/1999 4:16:00 PM
From: MaryinRed	Respond to of 419

and...where do you think....the money comes from for cash from...for Playboy and the New York Times... "own" is not the way to look at it...think of it...as "rating points" ...you know.....like tv... Why did Jerry Seinfeld...get so much money...?...hmmmm...rating points....."eyeballs".. this is the business I am in....marketing.....that is what is the "commodity" of our business..... it may sound "peculiar"...laugh....and I shake my head all the time...at the ridiculousness of it...but that's the way it is. AND yes...YOU GOT IT ......the long term valuation..of AOL is NOT subscription revenue (per se) but the value of the advertising...the fact that the EYEBALLS are willing to PAY to be EYEBALLS.... makes it ever so much lovlier....as long as that lasts......but even if AOL became "FREE".....it will still make a TON of money... MY CLIENTS are clamoring...to be on AOL...look at the bank deals, the phone company deals...etc..... SO YES.....YOU UNDERSTAND what I am trying to make clear.....the ad $ are where it is at...(not the sub fees, not being an ISP, none of that really matters...it does today....but we are not buying AOL for its past...or today...but for its future...!) hey...at one point...they managed to get a "per hour fee" out of us....and believe me..that was more than $22/month!! smiles.....Mary