To: JDN who wrote (27444 ) 2/4/1999 10:50:00 PM From: Karl Drobnic Read Replies (3) | Respond to of 31646
Exploiting the database: I can't say what new uses TAVA is finding for it, but JJ said they are emerging. He also said they are finding the internet an emerging tool. I'd say the internet and the database go together. So that's a clue. What else do we know? Firstly, these are the people who were smart enough to look in the TAVA attic and say, "Hey, we can use these old records to make a database and address the Y2K chip problem." So they've already exploited the database bigtime once. That's a confidence builder. How are databases exploited? One way is for TAVA to keep it private and develop proprietary applications that feed off the database. In that case, we'll probably only have vague and fuzzy hints about its exploitation. The other way to exploit a database is to package and sell the information. For example, Chilton's exploited its massive database of car parts information by packaging it into repair manuals. MaxServ turned its database of old appliance parts into a call center. Everytime you call Sears to order a part for an appliance or to get some troubleshooting advice, the call is routed to the MaxServ database call center (Sears bought MaxServ a couple years ago at a hefty premium). Pharmaceutical Marketing (it was also bought out) used its database of drug and prescription information to help giant pharmaceutical companies construct marketing plans. In general, a database can be used to make a business more efficient, to make it more productive, or to help it sell its product or service. Software that helps sell product or service is in a very big growth phase. Keeping in mind that TAVA's database includes over 75,000 chips that aren't date sensitive, there's a market. As TAVA progresses with connecting the factory floor into "real time" information flow, it might discover that a certain class of embedded chip that is in widespread use (and remember, only TAVA knows how widespread its use is) doesn't respond fast enough to real time demands. Sort of like having a 56k modem when your ISP is still using 28.8 modems. Were I a chipmaker, I'd pay for that knowledge because it would put me in position to have the right product at the right time. Another possibility would be to adapt Rogue Wave's "HotData" software to the TAVA database. Engineers planning installations would use the HotData button to connect directly into the TAVA database to retrieve specific information about this chip, that chip, the next chip, each click of the mouse being a charge to the credit card. But they'd use it because "HotData/TAVA" would be so seamless it would enhance productivity. It's just not very difficult to brainstorm up uses for the database. If you add to that brainstorming people who are experts - say a statistician, a software expert, a couple engineers, and a plant manager, I suspect there would be 50 ideas in an afternoon of brainstorming. But if forced to predict, I'd predict that the uses of the database will develop in response to problems that involve production and efficiency, the factory floor, and the flow of information. That's how the Y2K use developed. Let the next tier of problem develop, and TAVA will a dominating resource, the database, with which to solve the problem - plus the experience of turning a solution into an international opportunity to do business.