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Biotech / Medical : GUMM - Eliminate the Common Cold -- Ignore unavailable to you. Want to Upgrade?


To: Mike M who wrote (211)2/5/1999 10:51:00 AM
From: gamesmistress  Read Replies (1) | Respond to of 5582
 
Interesting article on a study of Quigley's gum, from the Motley Fool, 6/28/98. (Scroll down to The Fool on the Hill column at the end.)

fool.com



To: Mike M who wrote (211)2/5/1999 3:54:00 PM
From: Bengalus  Respond to of 5582
 
<<A&H's sales are roughly $150M.>>

Mike,

Where do you get this number from? Church & Dwight's sales increased by just $110 million in 1998, total. The January 29 press release chalks this up to the following:

<<The Company reported that, both for the quarter and full year,
the strong sales growth reflected the introduction of two major
consumer products: ARM & HAMMER(R) SUPER SCOOP(TM) Cat Litter in late
1997 and ARM & HAMMER DENTAL CARE(R) Gum, in early 1998. The
acquisition of BRILLO(R) Soap Pads and certain other brands in late
1997 also contributed to the growth. In the established consumer
business, higher sales of laundry and deodorizing products were
partially offset by lower toothpaste sales. Specialty products sales
were also higher, with particular strength in the animal nutrition
area.>>

It seems impossible to make sense of a $110 million increase in CHD's total revenue with even higher total sales of Dental Care gum. Is the $150 million figure a 1999 target? If so, whose target is it?