To: Joe Brown who wrote (1285 ) 2/5/1999 12:05:00 PM From: Dennis R. Duke Read Replies (1) | Respond to of 2693
Jack, I had this thought. If I* is about staying in touch, what other products that are pricey do effectively the same thing and what price is the general public paying for that convenience? Then a commercial came on TV for GM's OnStar. GM's answer to staying in touch while you are limited to your car. Attached is a link to its pricing:detnews.com Now, we hear from OnStar that in the 1998 model year, when they expanded the service to Chevrolets, GMCs and other General Motors Corp. vehicles , that the total "dealer transaction price" (hardware charge of $895 plus installation costs) "averages $1,300." (You still have the ongoing cellular phone charges of a minimum $22.50 a month, too.) Your price may be higher or lower than that $1,300. An OnStar spokeswoman explained the installation price is variable because of different labor rates at car dealers across the country. We checked a few dealers and found OnStar selling for $1,100 at Dalgleish Cadillac-Oldsmobile in Detroit and for $1,995 at Hubacher Cadillac in Sacramento, Calif. So a GM customer can pay an I* price for a car phone. And they are marketing up and down the product line indicating demand for the product. Compare that to the I* phone which goes with you and no cellular dead spots, like Big Sur, CA or a million other wholes in the Cellular/PCS systems. And I'd say the I* phone is a better value. GM believes if they build they will come...maybe I* can achieve its goals, too. Later, (-8 Dennis 8-) P.S. I have no dry powder, but I am hanging on down around 30%...'cause if GM can get car phone units, I* sure can, too!!!