<China> U.S Computer products still preferred by Chinese consumers.
Sig:
Interesting survey here.Do note Dell's name only shows up in the Server segment but that is OK considering Dell's plant has been only in operation since Sept.98,what is that 5 months?
Look out 'Nellie' Dell should show up all over the place in the next survey,and I ain't just whistling Dixie here.<vbg>
BTW: Am I feeding too much information here? If so tell me I'll stop for a while,you know it is just that 'Pap needs some new shoes' soon you understand.<vbg>
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Appendix 1 – Summary of Survey Results
300,000 Consumers Selected the Most Welcome (most popular) Brands (vendors) In the Chinese High-tech market in 1998
Category The Five Top Vendors (in descending order of votes)
Desktop PC: Legend IBM Founder Compaq Golden Great Wall
Notebook: Toshiba IBM Legend Compaq Twinhead
Server: HP IBM Compaq Dell DEC
Laser printer: HP Epson Canon Legend NEC
Inkjet: Epson HP Canon Golden Great Wall Lexmark
Dot matrix: Epson Fujistu Star NEC Golden Great Wall
UPS: Santak APC Sandon Fuden Upsonic
Scanner: Microtek HP Uniscan AGFA Sharp
Display: Philips Samsung Sony EMC Acer
Modem: Motorola HAYES Start AIWA GVC
OS: Win95 Windows3.X MS-Dos OS/2 PCDOS
Chinese Platform: Chinese Star UCDOS Richwin CCDOS SPDOS
Corporate Image: Legend Founder IBM Tondru Great Wall
Fastest development: Legend Founder Tondru Hisense IBM
US Computer Products Still Preferred by Chinese Consumers
Survey of 300,000 consumers and vendors also shows Domestic Chinese products gaining market share
CUPERTINO, California -- February 1, 1999 -- US computer products continue to be brands of choice for Chinese consumers, according to a new survey of some 300,000 Chinese consumers, distributors, vendors, and resellers completed recently in China.
Five US brands in 6 product areas received the highest ratings by Chinese consumers according to a large-scale consumer survey conducted by Advanced Forecasting-HuiCong (AFHC).
Among the leading choices for Chinese consumers is Hewlett-Packard's PC Servers and Laser Printers, Microsoft Operating Systems, Microtek Scanners, Motorola Modems, and Santak Uninterrupted Power Supplier (UPS). In all, US products took first place in six respective categories.
The results are based on a survey of 300,000 consumers visiting the “1998 China High-tech Product Tour Shows” in more than 20 major cities across mainland China. This sample represents about 35 percent of the 1,000,000 attendees of the popular shows organized by AFHC. Thousands of companies, including vendors, distributors and resellers, have participated in the “98' China High-tech Product Tour Shows”, exhibiting all competing brands in the Chinese High-tech market. The survey, conducted annually by AFHC covered the following 12 products (click here to see Rank of Top 5 vendors in each product area): Desktop PC, Notebook PC, PC server, Laser printer, Ink Jet printer, Dot Matrix Printer, UPS, Scanner, Monitor, Modem, Operation system and the Chinese software Platform.
Dr. Peng Fu, chief analyst for AFHC, maintains “It's no surprise, that US vendors are still in the lead in most of the high-tech product areas, but they are facing strong challenges from domestic vendors. For example, in the desktop PC market, IBM ranked behind Legend, and Compaq Computer followed Founder. This ranking is closely correlated to their unit sales market share.”
“US firms have already lost the top places in consumers' perception regarding two important dimensions of purchasing decisions: Corporate Image and Fast Development”, said Patrick Driscoll, Vice President of Sales and Marketing for AFHC. “IBM is the lone survivor in the top of these categories. It is clear that further study of the Chinese market place will be a good investment and a prudent planning activity by US companies wishing to increase or maintain their market share”.
In recent reports on the Desktop PC Market in China and the high growth Home PC segment, AFHC forecasted that the winner of the competition between foreign and domestic vendors in the Chinese high-tech market “would be decided by the localization of the foreign vendors and the internationalization of the local vendors,” added Dr. Fu.
“AFHC's Channel Survey & Industry Reports” is a series of reports from AFHC, updated twice yearly, which include primary data from the channel, vendors, and consumers on advertising, channels, pricing, and analysis of vendors' popularity in the Chinese market. In addition to historical data and forecasts through the year 2010, the comprehensive reports include insight on features of the Chinese market and key strategies to penetrate it.
Advanced Forecasting-HuiCong is a joint venture of Advanced Forecasting, a leading Silicon Valley forecasting company, and HuiCong, China's largest High-tech Market Research and Advertising Group with more than 1,000 survey technicians. AFHC's data collection capabilities in China provide its clients direct access to the Chinese market for a broad selection of industries and over 100 product categories––down to the board level. AFHC also delivers quantitative and qualitative information on market trends via subscription services, reports, and a variety of customized consulting services. Industries include: personal computer, telecommunication, office automation, automobile, broadcasting & TV equipment, and chemical industries.
(Contact: Advanced Forecasting-HuiCong) |
