To: Sir Francis Drake who wrote (10908 ) 2/12/1999 3:41:00 PM From: Peter Stern Read Replies (21) | Respond to of 16892
Dear All, Yesterday we decided to suspend taking orders for six minutes. This let us fix one errant back-end data server so that we could continue on with a trouble free day. Dear Sir Frances Drake, We are glad you feel that we are really great at some things, and sad you feel we are not so great at other things. I cannot argue with your assessment of our services. Services are, by their nature, subjective. They are based on perception. I could tell you how many more orders we process how much faster, and how many more customers we serve in how little time, and how much smarter our order routing systems have gotten, and how much less we have technical outages, but that won't really change your perception. I can tell you that we plan to be the very best online brokerage that can exist. In fact, Datek Online has already redefined what it means to be an "online broker", by giving customers direct all-electronic access to the stock markets, electronically bypassing the usual broker food chain. We plan to do whatever it takes to be the number one online brokerage. We feel that the best way to do that is to offer the best level of online brokerage service. The big issue you mention is slow web access to your account during peak times. Hopefully, it won't shock you to learn that that is our number one technical priority. period. We built our entire system from scratch. We know what we are doing, we know where we want to be, and we know how to get there. We also know when we will be there, when the next big speed burst will be. Nobody would like us to be there faster than us. In the meantime, we get a little better everyday. A network tweak here, a database tune there, it all adds up. We have a lot of smart, dedicated people building and running these systems. We are trying to hire more. We spend all the money we can when money is the answer. In the meantime, until we can get our systems to be so much faster than our customer load thats speed isnt even an issue, we have ramped down our marketing. Nobody wants unhappy customers. And we are developing and growing our customer support as fast as possible. We realize that our technology is in control of your assets. Few things are as important to people as their money. I think the world would be a better place if people cared more about their neighbors and their health than their money, but thats not the point. The point is, this is serious e-business. If a system goes down, thats my grandmother's money, or yours. We know that. We do everything we can to make sure systems don't go down, and plan on getting them up fast if they do. -Peter Stern Co-founder & CTO Datek Online