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To: Wallace Rivers who wrote (24619)2/6/1999 10:17:00 AM
From: Lane Hall-Witt  Respond to of 120523
 
Actually, CNBC presents an interesting dilemma for GE shareholders.

CNBC, which is a miniscule part of the overall GE behemoth, desires to increase viewership and so paints an end-of-the-world scenario. This induces panic that spurs a stock selloff: GE takes a hit, along with the other blue chips. So, on the day, CNBC brings in a few extra dollars, but GE shareholders lose $3.27 billion in market cap for every point the stock loses.

What's good for CNBC isn't always what's good for GE!

(This scenario is most interesting to me because it raises questions about the workings of the "free press" when the media must answer to corporate concerns.)