23
DataBank
In t ern et Us ers A n d H o u s eh o l d s (I D C)
19 98 19 99 20 00 20 01 20 02 T o p 10 T radi ti o n a l M ed ia A d vert is er
U S H o u se h o ld s ( m m ) 10 0 .7 1 0 1 . 5 10 2 .7 1 0 3 . 8 10 4 .8 1997 (A d Age) $m m
% w it h PC s 4 2 % 45 % 4 7 % 49 % 5 2 % G e n er a l M o t o r s 3 ,08 7
% U S H H O n li n e 55 % 6 3 % 74 % 8 2 % 95 % P & G 2 ,74 3
T o t a l O n l ine H ouse h o ld s ( m m ) 26 34 42 52 67 P h il ip M o r r is 2 ,13 7
W W W U s e r s ( m m ) 97 .3 13 1 .6 1 7 0 22 7 .7 3 1 9 . 8 C h r y s l e r 1 ,53 2
F o r d 1 ,28 1
In t ern et Co m m erce - Ret a il in g C a t eg o ri es ( F o rrest er) S ears 1 , 2 6 2
19 98 19 99 20 00 20 01 D i s n e y 1 ,24 9
PC H /W & S /W 1 , 6 1 6 2 ,23 4 2 ,90 1 3 , 7 6 6 P e p s i 1 ,2 4 5
T r avel 1 ,52 3 2 ,81 0 4 ,74 1 7 , 4 4 3 D i a g e o 1 , 2 0 6
E n t e r t a in m en t 5 9 1 1 , 1 4 3 1 ,92 1 2 , 6 7 8 M c D o n a ld ' s 1 ,04 1
B o oks, M u s ic 2 8 8 5 0 4 7 6 1 1 , 0 8 4
G i f t s , F low e r s , G r e e ti ngs 26 4 4 1 3 5 9 1 8 0 2
A pp a r e l & F o o tw ar e 1 5 7 2 4 5 3 6 1 5 1 4 T o p 1 0 W eb S it es b y R ea ch
F ood & B e v er a g e 16 8 2 5 0 3 5 4 4 6 3 Med i a Metr ix - D ecem b er D a t a
O t h er 221 3 2 5 4 6 0 6 3 7 % R each
T ot a l 4 , 8 2 8 7 ,92 4 12 ,0 90 17 ,3 87 A O L W e b s i te s * 54.5
M i c r o so f t S it e s * 48.4
In t ern et A d v erti si n g ( J u p i ter) Y a h o o S it e s * 48.2
19 98 19 99 20 00 20 01 20 02 L y c o s * 46.5
T o t a l M e d ia A d v e r t is in g ( $ m m ) 15 6 ,083 16 5 ,994 16 7 ,384 17 5 ,270 18 7 ,000 G e oC it ie s * 33.4
I n te r n e t A d v e r ti s in g ( $ m m ) 1 ,8 7 3 2 , 9 8 7 4 ,3 5 2 5 , 7 8 4 7 ,6 7 2 N e ts c a p e * 30.9
% o f T r a d it io n a l M e d ia S p e n d ing 1 .20 % 1 . 8 0 % 2 .60 % 3 . 3 0 % 4 .10 % E x ci te N e t w o rk , T h e * 29.2
In te rn e t D ire c t M a rk e t in g ($ m m ) 1 9 0 3 5 3 6 3 2 9 1 7 1 , 3 3 5 W a lt D isn e y C o m p an y O nli n e , T h e 23.9
I n f o s e e k * 22.1
T ra d i t io n a l A d S p en d in g b y M ed i a (J u p it er) B L U EM O UNT A I N A RT S .C O M 21.7
19 96 20 00 20 02
N e w s p a p er s ( $ m m ) 3 8 ,2 00 4 7 ,4 00 5 0 ,1 00 T o p W eb N et w o rk s b y R ea ch
R a d io ( $ m m ) 1 2 ,3 00 1 5 ,9 00 1 7 ,8 00 Med i a Metr ix - D ecem b er D a t a
T V ( $ m m ) 3 6 ,0 00 4 2 ,9 00 4 6 ,9 00 % R each
C a b le ( $ m m ) 6 , 4 0 0 9 , 9 0 0 1 2 ,2 00 2 4 /7 M e d ia * * 50.0
M a g az in e ( $ m m ) 9 , 0 0 0 1 0 ,9 00 1 1 ,9 00 D o ub l e C li c k N e t w o rk , T h e * * 45.8
I n te r n e t ( $ m m ) 3 0 0 4 , 4 0 0 7 , 7 0 0 E x c i te A d v e r tis in g N et w o r k , T h e * * 32.8
L in k E x c h a n g e N e tw o r k * * 53.6
B ro a d b a n d C o n n ecti o n s - U S H o u s eh o l d s ( F o rrest er, m m 's ) M i c r o so f t S it e s /L E N e tw o rk** 67.9
19 98 19 99 20 00 20 01 20 02 M S N / L E N e tw o r k * * 65.7
C a b le M o d e m s 0 .70 2 .00 4 .30 8 .20 13 .6 0 X o o m N e tw o rk , T h e ** 18.9
A D S L 0 .00 0 .20 0 .40 1 .00 2 .20
T o t a l B r o a db a n d : 0 .70 2 .20 4 .70 9 .20 15 .8 0 T o p W eb N et w o rk s b y U s a g e
Med i a Metr ix - N o v emb er D a t a
Ma j o r B ro a d b a n d S ervice Pro v id ers - S t a t e o f th e Ma rk et ( h o m es b a s is , m m 's ) M i n s /M o n th
H o m e s N e tw o r k S e r v ic e S u b s c r ib e r s E B A Y . C O M 133.1
C a bl e P r o v i ders P a sse d D ep lo y e d A va il a b le ( a c tu a l #s) T E N .N E T 101.6
@ H om e 6 0 .0 1 3 .2 1 3 .2 3 3 1, 0 0 0 H O T M A I L . C O M 75.5
R o a d R u nner 2 7 .3 1 4 .5 7 . 5 18 0 ,000 U P R O A R .C O M 58.4
O t h er 2 0 .0 5 . 0 2 .5 1 7 0 , 000 Y A H O O . C O M 57.2
T o t a l 1 0 7 . 3 32 .7 23 .2 68 1 ,000 M O N E Y C E N T R A L * 56.6
N E T A D D R E SS .C O M 50.3
A D SL P r o v id er s E T R A D E .C O M 47.3
A m e r ite c h 1 1 .1 1 . 0 0 .6 5 , 0 0 0 W B S .N E T 46.3
B e l l A t la n t ic 2 1 .3 2 . 0 1 .3 5 , 0 0 0 W E B ST A K E S .C O M 44.1
B e l lS o u th 1 5 .6 1 . 8 0 .9 5 , 0 0 0
G T E 1 1 .3 5 .0 2 . 5 5 ,0 0 0 T o p 10 M ed ia C o m p ani es b y M k t C a
S B C 1 8 .1 4 .4 2 . 6 5 ,0 0 0 $0 0 0 ,00 0
U S W e st 8 .0 5 . 4 2 .5 1 0 ,0 0 0 D i s n ey $7 0 .9
T o t a l 8 5 .4 1 9 .6 1 0 .4 3 5 ,0 00 T im e W a r n e r $6 9 .4
A m e rica O n lin e $6 4 .6
T op 10 R et a i lers b y M kt C a p ( 000 ,00 0 ) T e le - C o m m u n ic a ti o n s I n c . $3 5 .5
W al- M a r t $1 7 6 .0 S ony $2 9 .4
H o m e D e p o t $8 3 .6 V i aco m $2 8 .1
W a lg r een $2 8 .8 Y a hoo ! $2 6 .2
S af e w a y $2 6 .4 CBS $2 5 .2
D ay to n H ud s o n $2 5 .9 C ox $1 9 .2
A m azo n $1 6 .8 S eag r a m 's $1 7 .3
C os tc o $1 5 .7
S ears , R o eb u c k $1 5 .6
A lb e r s to n 's $1 4 .7
K ro e g e r $1 4 .7 |
