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To: Impristine who wrote (38485)	2/7/1999
From: Bill Harmond	Read Replies (1) \| Respond to of 164685

>>@home is 100 percent of my ira..... Why 100%? One unfriendly court decision and you have a possible disaster. There are plenty of stocks to diversify part of your IRA into that have equal prospects.

To: Impristine who wrote (38485)	2/7/1999 11:15:00 AM
From: Glenn D. Rudolph	Respond to of 164685

16 shot in the arm for Digital City - providing key local e-commerce, as well as advertising. opportunities. Besides acquiring a popular and recognized brand (MovieFone is 10 years old and was used by more than 100 million consumers in the last year alone), there is also the ticket-purchasing technology, which AOL and Digital City should eventually expand beyond the movies. This has already proven to be a “killer app” in terms of e-commerce at the local level, while once again AOL continues to provide its users with products, services and technologies that make their lives easier The advertising and promotion opportunities abound here in terms of local advertisers, movie studios with their huge marketing budgets, cross-promotion, distribution and intense targeting potential. This should prove to be a very favorable acquisition, and along with other recent announcements, reiterates AOL's overreaching focus on all aspects of its portfolio. Yahoo! (YHOO) Another Gateway to New Users In an effort to expand its appeal and use, particularly among new Internet users, Yahoo! announced that starting today (2/5/99), gateway.net (Gateway's own ISP) will begin to offer a Gateway My Yahoo! home page as the default start page for subscribers within select systems. Much like many other agreements announced recently with computer manufacturers, ISPs and various portals, such announcements and partnerships are good ideas, but certainly not the be all and end all to increasing reach and building the brand. Here, Yahoo! is smartly leveraging its ease of use and prominent brand name in an effort to gain new and loyal users (not unlike another Internet blue chip, AOL). Again, like other recently announced deals, both Yahoo! and Gateway benefit here. Yahoo gets unique access to gateway.net subscribers in an effort to continue to build out Yahoo's registered users. Gateway.net provides its subscribers with all the value-added features of Yahoo content and community. DoubleClick (DCLK) In a continued effort to try to please each of its core constituencies, publishers, advertisers/agencies as well as investors, DoubleClick announced the new DoubleClick Select service, as well as its decision to open up the DoubleClick Network to sites that do not have an exclusive advertising sales relationship with DCLK. DoubleClick Select is an attempt to effectively target and expand the relationships it has with highly trafficked and visible sites like Alta Vista, The Dilbert Zone, Travelocity, AutobyTel and others. Select represents DCLK's commitment to these key customers with plans to beef up ad sales, sponsorship and business development teams to meet the ever growing needs of this core group. It is almost like an upgrade program for customers. This is a very actionable form of management's plan to help each publisher site that is part of the Network get bigger. Essentially, Select provides the expanded services and support to make that happen. Select can also serve as a marketing tool itself. By providing an increased level of support and attention, Select can offer sites that have not truly mined the Internet advertising opportunity, an experienced team, high level of support and membership in a premium Network of related sites. This has already manifested itself with the recent arrival of Egghead.com - as a new member ofd the Select Network. Additionally, on the heels of opening its network for the first time to non-exclusive sites, Select is a good way to show the key DCLK customers that they will not suffer any decreases in service and support with the expansion.