To: Mel Spivak who wrote (1060 ) 2/8/1999 8:55:00 AM From: Paul J. Sharga Respond to of 1781
( BW)(OK-HEARTSOFT)(HTSF) Heartsoft Announces Record Sales for December 1998; Forecasts Revenues to More Than Double in 1999 Business Editors/Education and High-Tech Writers TULSA, Okla.--(BUSINESS WIRE)--Feb. 8, 1999--Heartsoft, Inc. (OTC BB:HTSF), reported that sales for December 1998 were up 25 percent over the previous year's December numbers and anticipates a doubling of revenues in fiscal 1999. Heartsoft, publisher of educational software products for early-learning students, stated that the company's recent emphasis on establishing long-term relationships with schools on a district wide basis is serving as the catalyst for the increase in revenue growth. Over the last three weeks the company has announced three school district wide adoptions of its new critical thinking skills software, Thinkology(R). "December is traditionally the slowest sales month in the company's fiscal year. However, with the recently completed expansion of our sales staff and the onset of our new sales initiatives, we are beginning to witness a significant increase in revenues," said Benjamin Shell, Heartsoft, CEO. "What is intriguing about Thinkology(R) is that the product is diverse enough to perform in a wide application of classroom settings." Two of the recent school district wide adoptions has demonstrated that Thinkology(R) can fulfill educational needs of curriculums outside of the traditional classroom setting. The introduction of Thinkology(R) into the areas of special education and speech pathology represents the entry into a whole new market. In addition to the 300 percent expansion of Heartsoft's internal sales force, the company recently unveiled what it hopes to be the first of several international marketing distributorship agreements and Internet marketing strategies to further bolster its aggressive sales program. The company is also continuing discussions with multiple potential joint venture partners regarding distribution of the company's educational software products. "Within the next few weeks we hope to announce a significant expansion to our product line, and as more events unfold, we believe 1999 is going to be an exciting time for both our company and our shareholders," said Shell. The company also announced that it will accelerate its efforts to meet the criteria necessary for listing on the Nasdaq Small Cap Market. Recently Heartsoft announced its marketing alliance with ClassroomDirect.com, a subsidiary of School Specialty, Inc. (Nasdaq:SCHS) and released the new versions of its educational software for Microsoft Windows 98(R) (Nasdaq:MSFT) and Apple iMac(R) (Nasdaq:AAPL). Heartsoft's support of Windows 98 significantly expands the company's ability to support hardware manufacturers such as Dell Computer Corp. (Nasdaq:DELL), Compaq Computer Corp. (Nasdaq:CPQ), and Hewlett-Packard (NYSE:HWP), which represent the most widely used platforms by schools and parents. Heartsoft, Inc. publishes and distributes a diverse line of multimedia curriculum-based products for schools and parents nationwide. Headquartered in Tulsa, Heartsoft is acknowledged among educators as the price-vs.-performance leader, delivering such product classics as the Heartsoft Bestseller and its new critical thinking skills software, Thinkology, with unsurpassed customer service and customer loyalty. The company's stock is traded on the OTC Bulletin Board under the symbol HTSF. Heartsoft's web sites are located at heartsoft.com and thinkology.com . This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated. Such risks and uncertainties include, but are not limited to, the impact of competition; uncertainties in demand for and market acceptance of the company's products; changes in trade practices and the risk of trade practice litigation; and the risks of developing products. These and other risks are described in the company's periodic SEC reports and filings.