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Non-Tech : Borders Group (BGP) -- Ignore unavailable to you. Want to Upgrade?

To: Big Dog who wrote (152)	2/7/1999 3:46:00 PM
From: Still Rolling	Respond to of 411

Darrell, Thanks for your response. I agree with you that BGP looks quite interesting now. I also like the fact that the senior executive team is compensated primarily with stock options (although that may be a little discouraging to them right now!). In any case, I will keep a close eye on BGP. By the way, my usual investing mistake is to get into a good position way, way, too early, unnecessarily early, a mistake I made with both CPQ and ORCL, but I'm not complaining now. Turnarounds usually take about a year from what I can tell. I see no reason to get into BGP now, but definitely a little further down the road. Good luck. Regards, Craig A. Anderson xcitfan@excite.com

To: Big Dog who wrote (152)	2/7/1999 4:20:00 PM
From: Jacques Tootight	Respond to of 411

Darrell, Just a couple of comments on your post: I would note for you that earnings would have exceeded earnings in that previous comparative quarter had it not been for its e-commerce site. The stock was punished not because of earnings but due to extremely disappointing same store sales in their most important business quarter. I would further note that both AMZN and BKS are losing much more money with their respective e-commerce sites. While that's accurate, it's really irrelevant in analyzing Borders, isn't it. Actually, BKS and AMZN, have been rewarded handsomely for losing that money. Like it or not, that reward has come at Borders expense. The market perceives the web to be the future. Just how much of retailing the web will ultimately account for remains to be seen. In the meantime however, BKS and AMZN are growing their market share, BGP is not. As much as we all love to hate Amazon (read - envy), it's about the stock price isn't it? I think Borders has the better product and I support it, but that noble thought hasn't been very fiscally rewarding. Cheers - RC