To: Kevin Podsiadlik who wrote (1217 ) 2/8/1999 10:57:00 AM From: James Yu Read Replies (1) | Respond to of 3187
From Bloomberg news. Business/Technology Editors PORTLAND, Ore.--(BUSINESS WIRE)--Feb. 8, 1999--ThrustMaster, Inc. (Nasdaq:TMSR), a leading designer and marketer of game controllers and software solutions for PC-based entertainment, today announced the introduction of the "Motorsports Retail Solution" (MRS) for all CompUSA locations. The MRS is a dynamic point-of-purchase display designed to capture consumers' attention by providing hands-on interaction with ThrustMaster's computer racing wheels. Featured on the display is Electronic Arts'(TM) new PC racing game, NASCAR(R) Revolution, which ships in February. EA SPORTS(TM) worked closely with ThrustMaster in the development of NASCAR Revolution to ensure the game is compatible with and enhances all of the technological advantages that ThrustMaster racing wheels offer. ThrustMaster chose NASCAR Revolution as the title to highlight in connection with its ground breaking MRS display due to the high quality and playability of the game. NASCAR Revolution features 31 of the top NASCAR drivers and teams, along with 17 licensed NASCAR tracks. "EA SPORTS is very excited about NASCAR Revolution -- the first 'raceable' PC racing simulation and our biggest PC launch to date," said David Lee, NASCAR Revolution product manager. "We're also excited to work with our fellow NASCAR partners at Thrustmaster to find creative ways to showcase our NASCAR products at retail." This unique display highlights ThrustMaster's new racing wheel lineup and incorporates a true racing experience with its full color windshield, giving consumers the illusion of a true racing experience. "Most consumers make purchase decisions in the store while standing in front of the shelf. Having our products stand out on the shelf is critical in showing off the high quality and unique features that have made us the world leader in computer racing wheels," stated Alan Smith, ThrustMaster's Motorsports Product Marketing Manager. "Consumers can now see and touch our wheel's innovative chassis, quick release clamping system, racing inspired design, and paddle shifters, as well as other compelling features that will be highlighted with this display." ThrustMaster is a worldwide developer and marketer of realistic, high quality game controllers designed to enhance the entertainment experience. ThrustMaster continues to be a leader in providing innovative peripherals and looks forward to bringing outstanding PC, video game, and Internet entertainment solutions to consumers. For more information, view the ThrustMaster Web site at thrustmaster.com . EA SPORTS has developed a full web site for NASCAR Revolution at www.NASCARrevolution.com. The site features a downloadable demo, gameplay movies, FAQ, and driving tips. Electronic Arts and EA SPORTS are trademarks or registered trademarks of Electronic Arts in the US and/or other countries Note to Editors: The NASCAR(R) name and logo are registered trademarks of The National Association of Stock Car Auto Racing, Inc. All other trademarks are the property of their respective owners. Best wishes James