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To: Bill Harmond who wrote (38612)2/7/1999 5:52:00 PM
From: Glenn D. Rudolph  Read Replies (2) | Respond to of 164684
 
William,

Back to Covey stating the book sales were profitable:

On a proforma basis (she prefers to not deal much with that old GAAP stuff), the company lost $22.2 million for the quarter. It's other sales, "non-core book .com" as she would call them, were $63 million. So the company lost over $22 million on $63 million in sales? Seems a bit preposterous to me, considering the majority of the infrastructure
was in place. Of course, Ms. Covey has always been a jem at allocating costs. Such as her breakdown, or better yet lack thereof, for marketing, advertising, fulfillment.

Glenn

PS I borrowed some of this argument.