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To: djane who wrote (2822)2/7/1999 8:59:00 PM
From: djane  Respond to of 29987
 
Panels & Presenters Announced for CTIA's WIRELESS '99

wow-com.com

January 28, 1999

CTIA's WIRELESS '99 Feb. 8-10, 1999 in New Orleans, Louisiana, USA

WASHINGTON, DC - They are the top visionaries and corporate leaders of the global wireless
telecommunications industry: AT&T Wireless Services' President & CEO Daniel Hesse. Bo
Dimert, President & CEO of Ericsson. Iridium North America President Jim Walz. Cellcom
Israel President/CEO Jacob Perry. ALLTEL Vice Chairman Dennis Foster. Nortel Networks
President Matthew Desch. Bosch Telecom's President & CEO, Ed Cantwell. BellSouth Mobility
DCS President Ed Reynolds.

They are all appearing on panels at WIRELESS '99, the annual convention and expo for the
wireless telecommunications industry, produced by the Cellular Telecommunications Industry
Association (CTIA). More than 115 of the industry's leaders in all.

Today CTIA announced educational panels and confirmed panelists who will appear at
WIRELESS '99, the industry's premiere convention and expo. WIRELESS is the largest
gathering of the U.S. and global wireless telecommunications industry each year, and runs
Feb. 8-10, 1999, at the Ernest N. Morial Convention Center in New Orleans, Louisiana, USA.
WIRELESS consistently gets top marks for its educational programs.

(NOTE: Reporters, Editors and Financial Analysts who wish to attend WIRELESS '99 should
contact CTIA's Communications Team to apply for credentials. These free credentials allow
unlimited free access to all convention sessions, the exposition floor featuring nearly 700
exhibitors, a large Media Center with interview rooms, news conference venues and more, and
other convention-related activities. To apply, contact Kisme Scott at 202-736-2980 --
KScott@ctia.org or Jeffrey Nelson at 202-736-3207 -- JNelson@ctia.org)

Panels at WIRELESS '99 are part of six broader educational tracks. These include: Cellular &
PCS; Internet; Fixed Wireless; Satellite; and Advanced Messaging & Paging; and Hot
Business Issues. Following are educational panels and the presenters in each track:

CELLULAR & PCS

Mon., Feb. 8 -- 11:00 am - 12:30 pm What Worked and What Didn't -- A look at the offensive
and defensive strategies followed by new wireless licensees and incumbents as they compete
for market share. Moderator: James A. Dwyer, President, Wireless One Network. Panelists:
Eric Ensor, President & COO, Telecom Wireless Solutions; Anne Gordon, VP, Consumer
Marketing, AT&T Wireless Services; Joy Nemitz, Assistant VP Business Development,
GTE/TSI; David Roddy, Chief Telecommunications Economist, Deloitte & Touche Consulting
Group.

Mon., Feb. 8 -- 2:30 - 4:00 pm The Good, the Bad, the Known and the Not So Known about
Prepaid -- Prepaid is driving new additions both domestically and abroad. What is the
experience over time? What are the new issues prepaid raises? What has been the experience
of other segments of telecommunications? Moderator: H. Donald Nelson, President, United
States Cellular Corporation. Panelists: Robert MacKenzie, VP, Product Development &
Management, Rogers Cantel Inc.; Theresa Ward, Managing Editor, InteleCard News; David
Whetstone, Director, Strategy & Segment Development, AirTouch Cellular; Kelly Williams,
Director, Product Development, Engineering & Support, BellSouth Cellular.

Tues., Feb. 9 - 11:00 am - 12:30 pm Pick of the Litter: Examples from Around the World of
Innovative Revenue Opportunities -- From Finland's "Coke Phone" to Japan's "Love Getty,"
innovative new approaches to building minutes of use are explored. Moderator: Charles
Hoffman, CEO, Rogers Cantel Inc. Panelists: Malcolm Bird, VP & Managing Director, Unwired
Planet Europe Ltd.; Masaaki Maeda, Executive Manager, NTT DoCoMo; Jacob Perry,
President & CEO, Cellcom Israel.

Tues., Feb. 9 - 11:00 am - 12:30 pm Is Data (Finally) Here? -- The Wireless Data Forum
answers what has seemed to become the "age-old question." Moderator: Kendra
VanderMeulen, Senior VP, Strategy & Wireless Products, AT&T Wireless Services; Panelists:
Dave Brandos, Director, Product Marketing, Qualcomm Inc.; Gerry Lapidus, Marketing
Manager, Wireless Data Systems, Lucent Technologies; Joy Maguire, Director, Product
Marketing, Mitsubishi Wireless Communications Inc.; David Sutcliffe, President & CEO, Sierra
Wireless Inc.

Tues., Feb. 9 - 11:00 am - 12:30 pm Financing Growth -- Asia gets a cold and wireless
financing calls in sick. A visit with leading CFOs on how they keep the growth of financing
flowing. Panelists: Jim Glass, CFO, BellSouth Wireless; Don Guthrie, Vice Chairman & CFO,
Western Wireless; Michael R. Hannon, General Partner, Chase Capital Partners; Carr Krueger,
Partner, Global Communications & Entertainment Group, Arthur Andersen.

Tues., Feb. 9 - 2:30 - 4:00 pm Show Me the Money: Wireless Values -- Wall Street experts
look at the valuation of the wireless industry. Moderator: Arnold C. Pohs, Chairman, President
& CEO, CommNet Cellular Inc. Panelists: Jeffrey Hines, Managing Director, BT Alex Brown;
Thomas Lee, VP, Smith Barney; Dennis Leibowitz, Senior VP, Donaldson, Lufkin & Jenrette;
Robert Nabholz, Managing Director, Bear Stearns & Co.; Steven R. Yanis, Senior Managing
Director, NationsBanc Montgomery Securities.

Tues., Feb. 9 - 2:30 - 4:00 pm Special Challenges of the Smaller Operator -- In a world
increasingly characterized by big wireless carriers, what are the unique challenges of those
entrepreneurs operating smaller networks? Moderator: Tommie Morgan, General Manager,
MobileTel. Panelists: Robert F. Broz, President, RFB Cellular Inc.; Jackie N. Dukes, Vice
President, LaWard Cellular; Richard P. Ekstrand, President & CEO, Rural Cellular Corp.;
Madonna Yawakie, President, NAtec.

Tues., Feb. 9 - 2:30 - 4:00 pm Strategies for the New Market Entrant -- New licensees look at
overcoming the challenges of being the new kid on the block. Moderator: Robert W. Shaner,
President & CEO, Pacific Bell Mobile Services. Panelists: Michael E. Kalogris, President &
CEO, Triton Communications; Gerald Vento, CEO, Telecorp PCS Inc.; Harvey P. White,
Chairman & CEO, Leap Wireless International Inc.

Tues., Feb. 9 - 2:30 - 4:00 pm Calling Party Pays, or Does It? -- The debate goes back and
forth about whether CPP will mean for U.S. carriers and consumers what it has apparently
meant abroad. Proponents of each position square off. Moderator: Dennis E. Foster, Vice
Chairman, ALLTEL. Panelists: John Bensche, Senior VP, Senior Wireless Services Analyst,
Equity Research, Lehman Brothers; Jack Johnson, President, Geophonic; Ed Reynolds,
President, BellSouth Mobility DCS; Mark Spragg, Director, Financial Advisory Services,
PricewaterhouseCoopers.

INTERNET

Mon., Feb. 8 -- 11:00 am - 12:30 pm Third Generation & Wireless IP: It's Coming, but What Is
It? -- A gathering of 3G proponents paint their vision for the wireless broadband future.
Moderator: Matthew J. Desch, President, Nortel Networks. Panelists: Jeff Belk, VP, Marketing,
Qualcomm; Moe Grzelakowski, Corporate Vice President and General Manager, Marketing &
Strategy, Motorola, Inc.'s Network Solutions Sector; Kris Rinne, VP, Technology Strategies,
Southwestern Bell Mobile Systems; Steven Spencer, Director, Wireless Data Networking,
Lucent Technologies; Keith Shank, Director, Strategic Marketing & Business Development,
Ericsson.

Mon., Feb. 8 -- 2:30 - 4:00 pm Wireless Voice over the Internet -- Voice over the Internet is
about to change wireline telephony. Hear what challenges and opportunities it brings to
wireless carriers. Moderator: Charles C. Townsend, III, Chairman & CEO, Hawaiian Wireless
Inc. Panelists: Aaron Haskal, President & CEO, WebTel Wireless; Shira Levine, Senior Editor,
America's Network; Pamela Thompson, VP, Marketing, PulsePoint Communications; Charles
Drayton, VP, Network Marketing & Business Development, Nortel Networks.

Tues., Feb. 9 -- 2:30 - 4:00 pm The Browser in Your Hand -- Internet access is moving off the
desktop and into your pocket. See these devices and learn how they will affect wireless
minutes of use. Moderator: Daniel R. Hesse, President & CEO, AT&T Wireless Services.
Panelists: Alasdair Manson, Symbian Ltd.; Steve Markman, President, General Magic; Robert
P. O'Hara, Software Design Engineer Consumer Systems, Microsoft Corporation; Chuck M.
Parrish, Executive VP, Unwired Planet Inc.

FIXED WIRELESS

Mon., Feb. 8 -- 11:00 am - 12:30 pm It's Wireless, But It's Different, Part One: The Future of
Fixed Service Providers -- The leading fixed wireless providers discuss what it takes to build the
fixed wireless future. Moderator: Hu Meena, President, Cellular South. Panelists: Brian J.
Andrew, President & CEO, Triton Network Systems Inc.; Ed Cantwell, President & CEO,
Bosch Telecom; Sujan Dasgupta, Product Manager, Wireless Internet, Lucent Technologies;
Rick Miskimen, VP, Business Development, Wireless Networks, Newbridge. Tues., Feb. 9 --
11:00 am - 12:30 pm It's Wireless, But It's Different, Part Two: CLEC Challenges -- Leading
fixed wireless providers identify the challenges they face and their plan to prevail. Moderator:
John W. Stanton, CEO, Western Wireless Corporation. Panelists: G. Edward Evans,
President/COO, Dobson Cellular Systems Inc.; Richard J.Hanna, Division President & Senior
VP, Sales Operations & Marketing, Teligent Corporation; Tom Jones, President, WNP
Communications; William D. Vogel, Senior VP, Strategic Planning, WinStar Communications.

SATELLITE Mon., Feb. 8 -- 11:00 am - 12:30 pm Putting Them Up is the Easy Part: What
Now? -- Mobile satellite leaders discuss the challenges of initiating and operating service.
Moderator: Dr. Leonard Golding, VP, Advanced Systems Engineering, Hughes Network
Systems. Panelists: William F. Adler, VP, Legal & Regulatory Affairs, Globalstar; Marc E.
Arnold, Chairman & CEO, Angel Technologies Corp.; Mary Frost, VP & Regional GM, ICO
Global Communications; Jim Walz, President, Iridium North America.

ADVANCED MESSAGING/PAGING

Mon., Feb. 8 -- 11:00 am - 12:30 pm Email on the Go! -- Next generation messaging is here, is
e-mail the key driver for a new industry? 2-way communications and handheld technology are
on the rise. Discover the possibilities for new growth, new applications and new customers.
Moderator: Andrea Knotts Bona, VP & Publisher, CommunicationsNow. Panelists: Lee Ellison,
Senior VP & GM, Worldwide Paging Sales & Support, Glenayre; Bruce Laskin, VP, Market &
Product Development, RTS Wireless; Jim Page, Vice President of Business Development,
FLEX Technology and Systems Division, Motorola; Walter Purnell, President, ARDIS,
American Mobile Satellite. Mon., Feb. 8 -- 2:30 - 4:00 pm Success Beyond the "Unit" --
Vertical markets and niche applications for messaging are becoming very profitable options.
Come hear about the multi-million dollar industries you never knew existed. Moderator: Kevin
Kelley, Senior VP, External Affairs, Qualcomm Inc. Panelists: Lew Blumstein, VP, Industry
Marketing, BellSouth Wireless Data; John Collings, Executive VP, Cellemetry LLC; Dick
Gossen, President, Aeris Communications; Stephen J. Paquette, Director, Business
Development, Research In Motion Ltd.; John M. (Mick) Seidl, CEO, CellNet Data Systems.

HOT BUSINESS ISSUES

Mon., Feb. 8 -- 11:00 am - 12:30 pm Customer Service: The Route to Loyalty, Retention &
Profit -- The linkage between customer service and corporate valuation revealed! Also, tips on
how a company recovers from service problems. Moderator: Pamela D.A. Reeve, President &
CEO, Lightbridge Inc. Panelists: Kevin Beebe, Group President, Communications, ALLTEL
Communications; John Beletic, CEO, PageMart; C. Hunt Eggleston, President, Technology
Trends, Technology Focus, Inc.; Roger Leitner, President, ALLTEL Information Services -
Telecommunications Services; Bob Marino, President, Convergys Information Management
Group.

Mon., Feb. 8 -- 2:30 - 4:00 pm International Issues: 1. Funding American Investments Overseas
2. International Security & Roaming 3. The Perspective from an Italian Operator 4. The
Asia-Pacific Wireless Market 5. The Perspective from a Latin American Operator Moderator: Bo
Dimert, President & CEO, Ericsson. Panelists: Roland Sands, Head of Deutsche Bank,
Telecommunication - Asia Pacific, Deutsche Bank; Diane Sammer, President & CEO,
SYSTEMS/Link; Dr. Shinji Uebayashi, Chief Engineer - Wireless Network Development R&D
Department, NTT Mobile Communications Network, Inc.

Tues., Feb. 9 -- 11:00 am - 12:30 pm Controlling Churn: Lessons from Other Industries -- Churn
is not unique to the wireless business; learn how other businesses have held on to their
customers. Moderator: James W. Strand, President Diversified Operations, Aliant
Communications. Panelists: Jeff Diskin, President & COO, Hilton HHonors Worldwide; Joyce
Gab Kneeland, Senior VP, Operations, United States Cellular Corporation; Richard S. Siber,
Associate Partner, Andersen Consulting; Trish Watson, Partner, Marketing1to1/Peppers and
Rogers Group.

Tues., Feb. 9 -- 2:30 - 4:00 pm Public Policy Affecting Your Bottom-line -- The FCC has
fostered a competitive wireless market by licensing multiple wireless carriers in each market.
Have FCC regulations reflected the uniquely competitive nature of the wireless marketplace? Do
FCC regulations benefit or harm your companies bottom-line? Introductory Statement:
Commissioner Gloria Tristani, FCC. Moderator: Brian Kidney, VP, External Affairs, AirTouch
Communications. Panelists: Jonathan Chambers, VP, Public Affairs, Sprint PCS; Gene
DeJordy, Director, Regulatory Affairs, Western Wireless Corporation; Jeffrey Smith, Senior, VP
& General Counsel, Comcast Cellular Communications Inc.; Lawrence Strickling, Chief,
Common Carrier Bureau, FCC; Tom Sugrue, Chief, FCC's Wireless Telecommunications
Bureau (tentative); Mark Tuller, General Counsel, Bell Atlantic Mobile.

# # #

CTIA is the international association for the wireless telecommunication industry.

News about the wireless industry is available on CTIA's web site, wow-com.com.

Detailed news about WIRELESS '99 can be found on the special web site:
ctiashow.com



To: djane who wrote (2822)2/7/1999 11:11:00 PM
From: Joe Brown  Respond to of 29987
 
Very timely, djane. A lot of investors thought that when Iridium completed the launch agenda for the system that all they had to do was sit back and rake in the chips. Then Chairman Ed Staiano got on a conference call and said (essentially): "Now the hard work really begins." And, what do you know...he was right!