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Non-Tech : MAT - Mattel - toysRthem -- Ignore unavailable to you. Want to Upgrade?

To: Neil H who wrote (104)	2/8/1999 8:21:00 AM
From: Neil H	Read Replies (1) \| Respond to of 706

Monday February 8, 6:59 am Eastern Time Company Press Release SOURCE: Mattel, Inc. Mattel, Inc. Showcases the Hottest Toys at the 1999 American International Toy Fair in New York City! NEW YORK, Feb. 8 /PRNewswire/ -- Continuing its long-standing tradition of bringing the most innovative and compelling toys to the marketplace, today Mattel, Inc. (NYSE: MAT - news), will introduce new products that incorporate hot trends and the latest technology at the 1999 American International Toy Fair. A few highlights of the products to be demonstrated at the Mattel showroom include: -- The BARBIE® doll, the most popular toy ever created, is celebrating her 40th Anniversary. To commemorate the milestone year, Mattel will issue a special 40th Anniversary-themed collectible Barbie doll inspired by the look of the original 1959 doll. -- This year the Barbie doll will add KRISSY® DOLL, a brand new baby sister and ROSIE O'DONNELL DOLL, a new celebrity friend sculpted to look just like the popular talk show host, to her growing world of family and friends! For each Rosie doll sold a shared donation by Mattel and the retailer will be made to the "For All Kids Foundation." From Barbie Collectibles the "Barbie Loves" series features BARBIE LOVES FRANKIE SINATRA, set in the 1940s. The Frankie doll has original Frank Sinatra sculpting and looks fabulous in his signature style from the '40s era. There is also a limited edition MILLENNIUM BRIDE BARBIE that is wearing a stunning, heavily beaded silver gray wedding gown, inspired by the new millennium. -- There's also GENERATION GIRL, a totally hip, ultra-cool teen line of dolls that includes Barbie doll and new friends from around the world -- each with a distinct personality, aspiration and interest. The Generation Girl line of products will include an array of lifestyle products ranging from fashion dolls to books to CD-ROMs and licensed products. There will also be hand-held electronics such as E-Secret(TM), an electronic compact that allows girls to exchange secret messages that they unlock with a special key necklace. -- Mattel Collectibles' line of celebrity dolls features four timeless stars: ELIZABETH TAYLOR, LUCILLE BALL, ELVIS PRESLEY and AUDREY HEPBURN in their most memorable moments. -- HOT WHEELS®, the "Official Car of the New Millennium," exceed the speed limit with a new line of Formula One die-cast vehicles in an assortment of scales for both children and collectors. Hot Wheels have also entered into an exclusive agreement with Ferrari to manufacture replicas that capture the intricate designs of the prestigious Ferrari vehicles including the most popular vintage vehicles, and new contemporary car. -- Tyco R/C introduces the most novel product in radio control in a long time! CANNED HEAT(TM) is a full-function R/C in a can. When its canister lid is twisted off Canned Heat transforms into a radio transmitter to control a variety of cool micro-sized vehicles such as a replica of the VW New Beetle. -- Mattel and Intel launch the Intel® Play(TM) line of PC-enhanced toys. The Intel Play X3(TM) Microscope lets children magnify and display microscopic objects on their PC screens and then play with the images in creative ways. The microscope uses digital video imaging technology to let kids view, enlarge and save images. The software included with the microscope allows children to capture video and stills as well as create time-lapse movies. The Intel Play Me2Cam(TM) creates a whole new system of play where children see themselves on the computer screen and use their own bodies to navigate in a virtual world. -- Disney's newest animated feature film, "Tarzan" and the much anticipated Disney/Pixar's "Toy Story 2" have inspired a complete line of fashion dolls, action figures, plush toys, die-cast vehicles, playsets, games and puzzles so that kids can re-create their favorite movie scenes over and over again. SMART FLYIN' BUZZ LIGHTYEAR brings the character to life with advanced motion sensors that let Buzz determine his position and direction of "flight" and appropriately comment. -- Skateboarding isn't just for boys anymore! There are more than two million female skateboarders in the U.S. and tapping into that trend is SKATEBOARD SHANNEN, the first full-performance radio controlled product for girls. Girls can control the skateboarding doll to perform jumps, 360s and wheelies -- just like a real skateboarder. -- The Fisher-Price® HARLEY-DAVIDSON® MOTORCYCLE is the coolest Power Wheels yet! This classic Harley really looks like a two-wheel motorcycle but has cleverly hidden outrigger wheels for extra stability. -- Mattel Media is transforming the children's CD-ROM category with new multimedia titles. BARBIE Gotta Groove CD-ROM . This breakthrough technology utilizes motion and real-time 3-D animation, empowering girls to choreograph dance routines on the computer. HOT WHEELS Crash CD-ROM lets boys smash and crash their way all over a Hollywood movie studio lot while earning points to unlock bonus rounds, secret levels and custom options to upgrade their cars' performance. SESAME STREET® Create & Draw In Elmo's World CD-ROM is an amazing way for preschoolers to explore their creativity by allowing them to design incredible drawings that swim, run and fly on the computer! -- CHAT PALS(TM) are the next generation of plush toys, utilizing cutting-edge technology to really come to life. Squeezing the plush toy's paw activates these interactive pals. Chat Pals "hear" the child's responses, turn their heads to look right at them, and respond when the child is finished speaking. When the characters are together, the pals "sense" each other and will also include each other in the chat interaction. -- When kids "read" to GOODNIGHT BLUE from her favorite storybook, she closes her eyes, lowers her ears and gradually fades off to sleep and starts to snore. -- With the push of a button kids can help ROCK 'N ROLL ELMO and ROCK 'N ROLL ERNIE rock out. These plush toys sing two classic songs, "play" the guitar and groove to the beat! Regards Neil