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Technology Stocks : MySoftware (MYSW) -- Ignore unavailable to you. Want to Upgrade?

To: Roy F who wrote (45)	2/10/1999 4:17:00 PM
From: Roy F	Read Replies (1) \| Respond to of 139

Interview with CEO Slayton... ... Greg Slayton:"This is my trusty sack and I still have it to remind me of those days." Greg Slayton keeps a few artifacts from the years he spent working in third world countries. In West Africa, he ran a large, multi national relief effort, helping people there convert dry desert into farmable land. In the Phillipines he ran an orphanage and managed a non profit loan fund for poor entrepreneurs. He loved what he was doing, but the experience nearly killed him. Greg Slayton/My Software:"I almost died in the desert in West Africa. Its kind of a funny story, because one of my collegues found me passed out in this hut in Timbuktu, which was our base of operations out there." Suffering from African River Blindness, intestenal infections and viral hepatitis, Slayton was aerovacted back to the states. Forced to make a change. "The Doctor said specifically, when I was in a New York hospital, you will not go back to the third world for at least five years, so better figure out something to do." That something was Harvard Business School, where he graduated with honors. But Slayton says it was his experience in the third world that taught him how to turn a culturally diverse group of people into a team. How to handle change and most importantly, pressure. " We were serving literally about two million people on the Saharan desert, when we made mistakes people died and thats just the hard cold fact. And there was something else like Silicon Valley. There was change all the time, but the change wouldn't be your competition entered the market, the change would be the rebels just surrounded one of our lories and the drivers being held at gunpoint, what are you going to do about it?" World's away from his relief work, today Greg Slayton wears a signature ball cap and suits as he battles the high tech jungle of Silicon Valley. He's quickly gained a reputation as a turn around artist. His latest work is " My Software." Robin Goldberg:"There were a lot of assets that were sitting in this building that we didn't know how to make into a profitable company and he's really helped to take the folks that were here, give them some drive, give them some energy, something to strive for." In about a years time, Slayton turned this fledging company into the ninth best stock performer on all U.S. capital markets last year. This is a small number of our pc software products." My Software is best known for its productivity software. But Slayton is leading it onto the Internet. It recently launched its first data on demand web service, "my prospects.com." It allows businesses to get contact information, like names phone numbers and addresses, of potential customers, according to geographic or demographic criteria. " maybe I'll pick already affluent, that will give me all people with a household income of over 75 thousand dollars." "Once I've defined my demographic and geographic niche then I get a count." "Literally in a matter of seconds, gets the count back, in this case 42,764 households that corroponded to the geographic and demographic criteria." Businesses can then use the company's other software to create marketing materials and distribute them to potential customers through e-mail, snail mail or fax. "Our products help you turn your pc into a direct marketing powerhouse." "My Software's" stock is up. So are it's prospects. Slayton loves what he's doing. But deep in his heart is another calling.this one comes from half way round the world. Robin McElhatton Silicon Valley Business This Week Slayton sits on a number of high tech corporate Boards and is also on the Board of Opportunity International, a large non profit organization that provides small loans to poor entrepreneurs in developing countries. He says one day he may go back to running a non profit organization. kicu.com