02/08 10:12 Compaq Launches Strategic Go-to-Market and Support Program for
Software [CPQ-news]
Compaq Launches Strategic Go-to-Market and
Support Program for Software Vendors, Systems Integrators and
Consultants
HOUSTON--(BUSINESS WIRE)--Feb. 8, 1999--
Compaq Solutions Alliance Helps Deliver Solutions Faster and
Easier to Compaq Customers
Reinforcing its strategic commitment to delivering robust
customer solutions collaboratively with business partners, Compaq
Computer Corporation [CPQ-news] today announced the new Compaq
Solutions Alliance (CSA) program, a comprehensive set of marketing and
technical support tools and services for independent software vendors
(ISVs), systems integrators (SIs) and consultants delivering solutions
on Compaq's industry-leading platforms.
The new Compaq Solutions Alliance (CSA) program is designed to
give thousands of developers, integrators and consultants one focused,
worldwide program that helps them reach Compaq customers more quickly,
easily, with greater market impact. The new initiative brings together
three previous, product-specific partner programs into one expanded
and comprehensive program supporting partners across industry-standard
IA-32 products, 64-bit Alpha-based systems and NonStop Himalaya
platforms.
Commenting on the benefits of the CSA program, Rick McNees,
Senior Vice President of Alliances and Partner Programs at ISV partner
PLATINUM technology, [PLAT-news] said: "Compaq's market-leading CSA
program will provide one interface to solution providers, tightly
aligning PLATINUM and other businesses with Compaq across a broad
range of technical and marketing initiatives. Through this program,
customers will benefit from the combined talent and technology of
Compaq and PLATINUM across all our target markets."
"The Compaq Solutions Alliance program provides developers,
systems integrators and consultants with one-stop shopping to take
advantage of Compaq's market leadership and powerful range of
products," said Ray Villareal, Vice President, North America
Enterprise Computing, Compaq Computer Corporation. "Compaq is
committed to providing innovative programs that help bring IT
solutions to market faster, with less risk and less complexity.
Through CSA, Compaq provides the technical assistance and the
marketing support partners need to quickly deliver the very best total
solutions to our joint customers."
Marketing Programs To Help Alliance Members Reach Compaq Customers
Marketing programs for CSA members include an online directory of
member solutions, a partner matching program and participation in
partner pavilions at trade shows. Members also can use the CSA Partner
insignia to promote their business relationship with Compaq.
Special discounts on the purchase or lease of demonstration and
development equipment are available to help CSA members' promotional
and hardware qualification efforts. Other marketing elements of the
program include direct mail services and opportunities to participate
in ongoing Compaq-sponsored conferences and activities.
Membership costs $600 (U.S.) per year, giving members access to
the full range of CSA offerings to help develop, port, qualify and
sell their software, solutions and services. This program is now being
implemented in North America. A phased rollout will follow in other
geographies.
Through CSA, partners gain exposure to Compaq's extensive base of
customers and can leverage Compaq's sales and marketing programs for
targeted business and market segments.
CSA Provides Access to Compaq ActiveAnswers
A major benefit of the CSA program is that members have the
opportunity to gain market exposure by delivering ActiveAnswers
solutions. ActiveAnswers (www.compaq.com/activeanswers) is Compaq's
groundbreaking online resource of information and tools designed to
simplify the planning, deployment and operations of enterprise
solutions. For example, ActiveAnswers provides sizers and
configurators to help partners and customers design the best system
for their needs. ActiveAnswers provides market research, selling,
installation and system management guides and other valuable technical
information for solution providers, ISVs and customers.
Compaq will enable CSA members to contribute complementary
ActiveAnswers solutions in target markets such as Internet and
e-commerce, database and business intelligence, business applications
and messaging and collaboration. CSA members will have access to an
ActiveAnswers developers kit and technical assistance in order to meet
content criteria.
Technical Consulting and Porting Assistance Available
To address development, qualification and tuning needs, the CSA
program makes available software consultants to provide guidance on
the complete solution development cycle. Technical support includes
porting tools and development kits, technical white papers and
Web-based informational services. Porting centers are available for
the testing and optimizing of software on Compaq platforms.
For more information about the Compaq Solutions Alliance, visit
the CSA Web site at www.compaq.com/csa.
Company Background
Compaq Computer Corporation, a Fortune Global 100 company, is the
second largest computer company in the world and the largest global
supplier of computer systems. Compaq develops and markets hardware,
software, solutions, and services, including industry-leading
enterprise computing solutions, fault-tolerant business-critical
solutions, networking and communication products, commercial desktop
and portable products and consumer PCs. The Company is an industry
leader in environmentally friendly programs and business practices.
Compaq products are sold and supported in more than 100 countries
through a network of authorized Compaq marketing partners. Customer
support and information about Compaq and its products are available at
compaq.com or by calling 1-800-OK-COMPAQ. Product
information and reseller locations are available by calling
1-800-345-1518.
Compaq, Registered U.S. Patent and Trademark Office. Product
names mentioned herein may be trademarks and/or registered trademarks
of their respective companies.
--30--mp/bos*
CONTACT: Compaq Computer Corporation
Chris Woodward, 508-467-7977
chris.woodwardcompaq.com
or
Shandwick International
Julie Finn, 617-351-4189
jfinnshandwick.com
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