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Technology Stocks : RealNetworks (NASDAQ:RNWK) -- Ignore unavailable to you. Want to Upgrade?

To: neverenough who wrote (1691)	2/10/1999 12:31:00 AM
From: chris brindle	Respond to of 5843

Rich media ads on the 'net ... Hi all. ...found this article while looking at the info from the GS conf. at CBS Marketwatch. '...Rich media is the banner advertisements peppered with audio, video and/or 3-D images. Banner advertisements account for (53 percent) sponsorships (30 percent), interstitials (6 percent) and other, including email and rich media, (11 percent). The consistent growth is proof that media buyers can't afford to ignore the industry, Zeff said. "Buyers used to say ‘my audience is not online' … but now everybody's audience is online, from kids to seniors." ' cbs.marketwatch.com Streaming advertising should continue to add to RNWK's revenue. Chris