Millionaire.com And TCTV's 5th Avenue Channel Announce Joint Marketing Initiative
PR Newswire - February 09, 1999 11:05
HILTON HEAD, S.C., Feb. 9 /PRNewswire/ -- Millionaire.com (OTC Bulletin Board: MLRE), an upscale global auction company, magazine publisher and e-commerce site, today announced a joint marketing initiative with 5th Avenue Channel, a Tel-Com Wireless Cable TV (Nasdaq: TCTV) subsidiary. The agreement provides opportunities for both companies to cross market and expand the reach of their products and services.
Tel-Com Wireless Cable TV Corp. owns 5th Avenue Channel, Inc., which operates 5thAvenueChannel.com, an online shopping site for high-end merchandise, and the 5th Avenue television channel, a new 24-hour luxury lifestyles television channel hosted by Ivana Trump, who serves as chair of the board of 5th Avenue Channel.
Millionaire.com and 5th Avenue Channel both offer exclusive high-end merchandise and a wide variety of branded consumer products at attractive prices. The two companies will jointly develop and market advertising packages to enable advertisers to showcase their products on both company websites, in publications and television programs and networks by making just a single buy.
"We are thrilled about this new e-commerce marketing effort," said Robert L. White, president of Millionaire.com. "Between the two of us, more that 3 million consumer product SKU's will soon be delivered, of which 120,000 are illustrated, described and priced for consumers. We believe that both companies have much to offer, and this agreement allows both parties to use their strengths to cross market our various products."
In addition to the joint advertising sales, 5th Avenue Channel will air a Millionaire.com television show to be produced later this year. The program will feature a fantasy shopping trip in which a commentator will travel to exclusive locales and offer viewers the chance to purchase upscale items that are found in the shops and boutiques, in a home shopping network style.
Under the provisions of the agreement, 5th Avenue Channel also will provide products for Millionaire.com to sell on its website, through its magazines and on television. Millionaire.com branded products will be developed for Millionaire by 5th Avenue Channel.
"We look forward to working with 5th Avenue Channel to provide the most luxurious products to the high-end consumer via electronic commerce, television and magazine marketing efforts." White said.
White, founder of the Robb Report, created Millionaire.com in 1998 because of his love for buying and selling rare treasures. "We hope this company becomes the leading source of the very best the world has to offer in objects of beauty, luxury and elegance," White said.
TCTV's 5th Avenue Channel, Inc. operates 5thAvenueChannel.com, a new membership-based Internet destination, which offers online shopping for high- end merchandise and a wide variety of exclusive consumer products. Club 5th Avenue is an integrated online portal membership site designed for consumers with an appetite for "the acquisition and enjoyment of wealth." Among the features soon to be offered at the website are financial services, high-end online auctions, live celebrity chats and weekly giveaways of luxury items. Ivana Trump, 5th Avenue's chairman of the board, will serve as host of 5thAvenueChannel.com and the 5th Avenue television channel, which expects to direct viewers to the Internet site. In addition to its controlling interest in the 5th Avenue Channel, Tel-Com Wireless Cable TV is a provider of wireless cable television programming for residential and commercial customers.
Millionaire.com is a multidimensional global auction company that publishes Millionaire magazine, schedules internationally attended auctions at its new Global Auction Emporium in Hilton Head, S.C., markets an online catalog and holds live auctions over the Internet. Millionaire.com is currently expanding its operations with the intent of purchasing prestigious existing auction houses around the globe.
Certain statements and information in this release constitute "forward- looking statements" and are made pursuant to the safe harbor provisions of the Federal Private Securities Litigation Reform Act of 1995. Such forward looking statements involve known and unknown risks, uncertainties and other factors, which may cause the actual results, performance or achievements of the company to be materially different from any future results, performance or achievements expressed or implied.
SOURCE Millionaire.com
/CONTACT: Kim Asbill, Chernoff-Silver and Associates, 803-765-1323, for
Millionaire.com, or Sanjay Sabnani, Coffin Communications Group, 818-789-0100,
for Tel-Com Wireless Cable TV/
/Web site: 5thavenuechannel.com
/Web site: millionaire.com
(MLRE TCTV) |
